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Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential Paperback – April 13, 2014

by Greg Crabtree (Author), Beverly Herzog (Author)
4.7 4.7 out of 5 stars 1,134 ratings
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Simple Numbers can guide you to increased business profitability! Take the mystery out of small business finance with this no-frills guide to understanding the numbers that will guide your business out of any financial black hole. Author Greg Crabtree, a successful accountant, small business advisor, and popular presenter, shows you how to use your firm's key financial indicators as a basis for smart business decisions as you grow your firm from startup to $5 million (and, more!) in annual revenue. Jargon free, and presented in an easy-to-follow, step-by-step format, with plenty of real-world examples, Crabtree's down-to-earth discussion highlights the most common financial errors committed by small businesses, and how to avoid them. You'll be fascinated to learn: •Why your numbers are lying to you (and why you are the cause!) •How labor productivity is the key to profitability and simplifying human resource decisions •Why the amount of tax you pay is your #1 key performance indicator Take advantage of Crabtree's years of experience teaching clients how to build successful businesses by ''seeing beyond numbers'' with this step-by-step guide to increasing your businesses profitability.
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  1. Print length
    192 pages
  2. Language
    English
  3. Publication date
    April 13, 2014
  4. Dimensions
    5.5 x 0.48 x 8.5 inches
  5. ISBN-10
    0989645231
  6. ISBN-13
    978-0989645232
  7. See all details
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Product details

  • Publisher ‏ : ‎ M J Lane Publishing, LLC (April 13, 2014)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 192 pages
  • ISBN-10 ‏ : ‎ 0989645231
  • ISBN-13 ‏ : ‎ 978-0989645232
  • Item Weight ‏ : ‎ 8.5 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.48 x 8.5 inches
  • Customer Reviews:
    4.7 4.7 out of 5 stars 1,134 ratings

About the authors

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  1. Greg Crabtree

    Greg Crabtree

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    Greg Crabtree is a speaker, author, entrepreneur, and financial expert. He founded the accounting firm Crabtree, Rowe & Berger to focus on helping entrepreneurs build their economic engine.

    After being named to the INC 5000 list for 2019, Greg's firm merged with Carr, Riggs & Ingram, a Top 25 nationally-ranked U.S. accounting and advisory firm, to help broaden their impact on the entrepreneur community.

    In 2011, Greg's first book "Simple Numbers, Straight Talk, Big Profits" shares his core principles of turning your business into a wealth-building engine. In 2014, he contributed a chapter to Verne Harnish's book, "Scaling Up" on improving profits through labor efficiency. In 2020, Greg released his newest book, "Simple Numbers 2.0: Rules for Smart Scaling." Greg is a frequent speaker to groups like the Entrepreneurs' Organization (EO), Scaling Up: A Gazelles Company, Vistage Worldwide, and ACETECH and has presented in over 15 countries.

    Greg has served as EO chair for multiple years at The Wharton School Executive Education program and leads an Executive Education program for EO called Functional Finance for Entrepreneurs. The program teaches entrepreneurs the basics of understanding their financials and using the data to drive exceptional business performance and value.

    For more information about Greg Crabtree or Simple Numbers, please visit SimpleNumbersCRI.com or CRIcpa.com.

    See more on the author's page
  2. Beverly Blair Harzog

    Beverly Blair Harzog

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    Full content visible, double tap to read brief content.

    Beverly Harzog is a nationally recognized Credit Card Expert and Consumer Finance Analyst for U.S. News & World Report. She's also the bestselling and award-winning author of five books.

    Her most recent book, The Debt Escape Plan: How to Free Yourself from Credit Card Balances, Boost Your Credit Score, and Live Debt-Free (Career Press, 2015), won the 2016 Outstanding Book Award in the Self-Help category from the American Society of Journalists and Authors ASJA).

    Prior to that, she published Confessions of a Credit Junkie: Everything You Need to Know to Avoid the Mistakes I Made (Career Press, November, 2013), which was an Amazon #1 bestseller in three categories and also won an award from ASJA.

    Her expert advice has been featured in thousands of media outlets, including TV, radio, print, and major websites. She’s appeared on Fox News, CNN Newsource, NBC New York, NY1, ABC New York, NBC NY, ABC News Radio, Bloomberg Radio, and more.

    She’s been quoted in The Wall Street Journal, USA Today, Money Magazine, The New York Times, Kiplinger, Washington Post, Cosmopolitan, Chicago Tribune, Consumer's Digest, Boston Globe, Miami Herald, Atlanta Journal-Constitution, CNNMoney.com, Real Simple, Time.com, Family Circle, Fitness, Women’s Health, Marie Claire, Woman’s Day, Redbook, Women’s Health, Fitness, and much more.

    See more on the author's page
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Customer reviews

4.7 out of 5 stars
4.7 out of 5
1,134 global ratings

Top reviews from the United States

Rodrigo Laddaga Lopez
5.0 out of 5 stars Great, great book. Every small business owner should read it
Reviewed in the United States on December 7, 2022
Verified Purchase
Great, great book. Every small business owner should read it.

95% of the business content out there is for big business, books, courses, master degrees, etc teach best business practices tha the big companies are applying, unfortunately the context, the business stage, etc. of big business is incredibly different of the context, the reality of small business. In the other hand 98% of world wide businesses are small businesses.

This book is an incredible source of finance wisdom for small business, it focus on the reality of small businesses and give you direct tools, tips and strategies to have a healthy, profitable business.
4 people found this helpful
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Jeff Weber
5.0 out of 5 stars Excellent book with a unique perspective on break even analysis
Reviewed in the United States on November 13, 2015
Verified Purchase
This book has plenty of excellent advice and is a fast read. Highly recommended for anyone looking for some big picture KPI to focus on growing your business. As a CPA and a financial leader in the manufacturing industry myself, I am always seeking additional knowledge to expand my skill set and improve processes. Greg's focus on 10% being the true break-even is a novel concept that squares well with what I have seen to date in my career. He lays out details on what to look for in your business, how to measure it, and how to make it happen.

This book exceeded my expectations. It is written clearly enough that a novice in accounting/finance can understand it but has insights that professional accountants and managers will appreciate.

One thing to note: this book seems to specify that it focuses primarily on businesses up to 5 million; however, I have worked almost entirely in much larger entities than that and believe the information provided is just as applicable in these larger companies.
3 people found this helpful
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Joe
5.0 out of 5 stars Top 10 business book I've ever read
Reviewed in the United States on August 9, 2018
Verified Purchase
I've read between 50-100 business books. This is probably top 5.

This is the accounting book I had been looking for. I'm a marketing consultant with 2 other team members. I rarely look at finances and needed a reset. I have Xero and a bookkeeper and accountant, but feel lost and like I don't have a grasp of things.

Biggest takeaways

1) Use a forecast not a budget. Budget is a license to spend, forecast is a path to growth. Spend 75% of time on forecast, 25% on budget.
2) Set a salary cap for your labor force, like a football team. Never heard this before, makes a ton of sense.
3) Pay attention to the cost of labor and labor efficiency. A business can't grow/operate without labor, but you need to monitor productivity. One reason this is much more than an accounting book.
4) Pay yourself a competitive wage - don't overuse the distribution if you're a single member LLC. This one was a real shocker, but makes sense.

If you're a tiny operate <10 employees, I guaranteed this book is worth it's time.

He presents some tables and methodologies that go beyond standard P&L reports and gives you a great daily/weekly/monthly operating routine.
43 people found this helpful
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Derek Bauer
4.0 out of 5 stars Easy to read and understand; A solid foundation to business ownership
Reviewed in the United States on December 2, 2013
Verified Purchase
Good principles and written in such a manner that it should be an easy read for most. I was hoping to learn a lot from this book, and learned that I am very much on-track as unbeknownst to me, I had been running my business this way the last 3 years. I credit Dave Ramsey for getting me thinking along these lines a few years back when I started implementing his teachings, and there are similarities to that and what is in this book (get and stay out of debt, live within your means, grow organically, etc.). I agree that labor costs are a HUGE variable in profitability, or lack thereof. One takeaway for me was that once your business hits a certain profitability % (15% in the book), you should invest in growing the business which initially may drop the profit rate, but ultimately should increase it. I have gotten comfortable with a respectable profit margin and should instead work to slowly grow the business. I will only do so with a no-debt approach, though.*************IF you are a business owner and not regularly paying yourself ... like I did years ago ... READ THIS! You will get a lot of value from it.
3 people found this helpful
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W Baskin
5.0 out of 5 stars No more guessing. A MUST for business owners and entrepreneurs. Avoid mistakes and make the right moves.
Reviewed in the United States on September 2, 2016
Verified Purchase
The book I wish I had 20 years ago! Answers so many questions and gives specifics on what to do. I had an "ah ha!" moment in every chapter. My forehead is bruised from smacking it so much. I've owned a physical therapy private practice since 1993, and now I know the reason for every financial issue I've had, and I know now how to fix it and prevent it. It's perfect for ALL business owners and entrepreneurs! If you have a business that pulls in .5 to 1 mil a year, you'll find examples that are YOU all through the book. If you are below that amount, it shows you how to get there, then it shows you how to break beyond 1 mil with very specific rules for ALL businesses. If you've been stuck - this is your Godsend. There is a huge difference in the actions you need to take if you are a 50K biz vs 250K vs 1mil vs 5 mil vs 10 mil...know the rules for where you are now and how to get to the next level and avoid fatal mistakes.
2 people found this helpful
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Top reviews from other countries

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ODAIR C MARRA
5.0 out of 5 stars Jamais desconsidere a sua remuneração na apuração de resultados do seu negócio.
Reviewed in Brazil on January 31, 2020
Verified Purchase
Os números contam a realidade do negócio... não os ignore.
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Michael Chow
5.0 out of 5 stars Great for entrepreneurs who don't have a solid accounting foundation
Reviewed in Canada on January 2, 2020
Verified Purchase
As an entrepreneur for the past 7 years, gave me a better understanding of revenue, gross profit, net (or pretax) profit and sweat equity. explained importance of paying oneself a market wage salary, priorities of cashflow or as he calls them “4 forces of cashflow”, measuring efficiency (not # of) employees. Worth the read.
One person found this helpful
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Kindle Customer
5.0 out of 5 stars Perfect after Profit First. Beautiful roadmap.
Reviewed in Australia on November 17, 2023
Verified Purchase
I worked through the ideas and examples in the book. I've read it about three times this month. There is a giant improvement already in my understanding. Thank you so much Greg. Confidence is growing.
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ARUPENDRA DAS
5.0 out of 5 stars Simple and applicable
Reviewed in India on September 30, 2017
Verified Purchase
The book is ideal for start-ups but some of the indicators like LER ( Labour efficiency ratio), pretax profit can have profound impact on any kind of business whether large or small. It is written in a straight forward manner and devoid of accounting jargon. Accounting lingo is used only when deemed necessary.

For start-ups it is important to keep a tab on headcount and the author does a great job by using a simple tool to manage headcount while keeping an eye on pre-tax profit. The book is replete with such unique tools that is worth every penny.
3 people found this helpful
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Cliente Amazon
5.0 out of 5 stars Advices from an author who saw 200+ businesses and not only 3
Reviewed in Spain on November 22, 2017
Verified Purchase
After piloting a small 7 employees business for 4 years - most of the priorities of financially piloting a business were unclear to me. Each new quarter was like a new stressful deadline and a new series of' decisions. Reading countless business books did not help until I read this one. It is not from an entrepreneur who has been building 3 businesses max in his all life - but from an accountant who has seen 200 of them "behind the curtain". Insightful, methodic, worth reading twice and apply as a method.
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