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The Goal: A Process of Ongoing Improvement - 30th Anniversary Edition Paperback – June 1, 2012

4.6 4.6 out of 5 stars 7,511 ratings

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Written in a fast-paced thriller style, 'The Goal' contains a serious message for all managers in industry and explains the ideas which underline the Theory of Constraints developed by the author.
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Editorial Reviews

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"A survey of the reading habits of managers found that though they buy books by the likes of Tom Peters for display purposes, the one management book they have actually read from cover to cover is The Goal." -- The Economist "Anybody who considers himself a manager should rush out, buy and devour this book immediately. If you are the only one in your place to have read it, your progress along the path to the top may suddenly accelerate...one of the most outstanding business books I have ever encountered." --Punch Magazine "Like Mrs. Fields and her cookies, The Goal was too tasty to remain obscure. Companies began buying big batches and management schools included it in their curriculums." --Fortune Magazine "This theory provided a persuasive solution for factories struggling with production delays and low revenues." --Harvard Business Review

About the Author

Eliyahu M. Goldratt was an educator, author, physicist, philosopher and business leader, but first and foremost, he was a thinker who provoked others to think. Characterized as unconventional, stimulating, and "a slayer of sacred cows," he urged his audience to examine and reassess their business practices with a fresh, new vision. Dr. Goldratt is best known as the father of the Theory of Constraints (TOC), a process of ongoing improvement that continuously identifies and leverages a system’s constraints in order to achieve its goals. He introduced TOC’s underlying concepts in his business novel, The Goal: A Process of Ongoing Improvement, which has been recognized as one of the best-selling business books of all time. First published in 1984, The Goal has been updated three times and sold more than 7 million copies worldwide. It has been translated into 32 languages. Heralded as a "guru to industry" by Fortune magazine and “a genius” by Business Week, Dr. Goldratt continued to advance the TOC body of knowledge throughout his life, building on the Five Focusing Steps (known as the process of ongoing improvement or POOGI) with TOC-derived tools such as Drum-Buffer-Rope, Critical Chain Project Management (CCPM) and the Thinking Processes. He authored ten other TOC-related books, including four business novels. Born in Israel on March 31, 1947, Dr. Goldratt earned a Bachelor of Science degree from Tel Aviv University, and a Master of Science and Doctor of Philosophy from Bar-Ilan University. He is the founder of TOC for Education, a nonprofit organization dedicated to bringing TOC Thinking and TOC tools to teachers and their students, and Goldratt Consulting. In addition to his pioneering work in business management and education, Dr. Goldratt holds patents in a number of areas ranging from medical devices to drip irrigation to temperature sensors. He died on June 11, 2011, at the age of 64.

Product details

  • ASIN ‏ : ‎ 0884271951
  • Publisher ‏ : ‎ North River Press; 3rd Revised, 30th Anniversary ed. edition (June 1, 2012)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 408 pages
  • ISBN-10 ‏ : ‎ 9780884271956
  • ISBN-13 ‏ : ‎ 978-0884271956
  • Item Weight ‏ : ‎ 1.28 pounds
  • Dimensions ‏ : ‎ 8.9 x 6 x 1.1 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 7,511 ratings

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Eliyahu M. Goldratt
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Eliyahu M. Goldratt was an educator, author, physicist, philosopher and business leader, but first and foremost, he was a thinker who provoked others to think. Characterized as unconventional, stimulating, and "a slayer of sacred cows," he urged his audience to examine and reassess their business practices with a fresh, new vision.

Dr. Goldratt is best known as the father of the Theory of Constraints (TOC), a process of ongoing improvement that continuously identifies and leverages a system’s constraints in order to achieve its goals. He introduced TOC’s underlying concepts in his business novel, The Goal: A Process of Ongoing Improvement, which has been recognized as one of the best-selling business books of all time. First published in 1984, The Goal has been updated three times and sold more than 7 million copies worldwide. It has been translated into 32 languages.

Heralded as a "guru to industry" by Fortune magazine and “a genius” by Business Week, Dr. Goldratt continued to advance the TOC body of knowledge throughout his life, building on the Five Focusing Steps (known as the process of ongoing improvement or POOGI) with TOC-derived tools such as Drum-Buffer-Rope, Critical Chain Project Management (CCPM) and the Thinking Processes. He authored ten other TOC-related books, including four business novels.

Born in Israel on March 31, 1947, Dr. Goldratt earned a Bachelor of Science degree from Tel Aviv University, and a Master of Science and Doctor of Philosophy from Bar-Ilan University. He is the founder of TOC for Education, a nonprofit organization dedicated to bringing TOC Thinking and TOC tools to teachers and their students, and Goldratt Consulting. In addition to his pioneering work in business management and education, Dr. Goldratt holds patents in a number of areas ranging from medical devices to drip irrigation to temperature sensors. He died on June 11, 2011, at the age of 64.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
7,511 global ratings
The Goal is Masterful, Meaningful, Mandatory. WebNutrients Production Process Fixed!
5 Stars
The Goal is Masterful, Meaningful, Mandatory. WebNutrients Production Process Fixed!
Goldratt is a masterful storyteller.More valuable: His stories will guide you to much greater effectiveness AND efficiency in your production processes.Actually, anything that requires moving Piece-A to Area-B, and understanding why Constraints are both a problem and a solution.One of the great takaways for me was: People are not made to work at 100% all day.I didn't expect a lesson in the limits of human capacity. But Eli crafts such an incredible story (not unlike something Einstein or Feynman might share in a presentation or dream sequence).Introduced to this work in the late 80's, as I was trying to find a way out of 80+ hour workweeks, The Goal became my guide to manufacturing process efficiencies.In an earlier decade, my Dad performed Time and Motion studies (as described by Gilbreth and Taylor) for Alcoa Aluminum. He would love this piece. If T&M Studies provided efficiencies in manufacturing. The Theory of Constraints provided a roadmap to humanizing the workplace even further. While increasing throughput like nothing else before it.We use it as a guide in our own manufacturing processes for WebNutrients Custom Blended Supplements. By applying these approaches Goldratt outlines, we've improved production nearly 800%.I encourage you to use the book (and the one following: It's Not Luck, also by Goldratt) as guides to your own very human performance improvements.You can thank me later.To your great success!
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Top reviews from the United States

Reviewed in the United States on May 21, 2014
When I was first assigned to read this book, I thought it was going to be a purely theoretical material. I thought it was going to be a book difficult to read and/or keep me interested to continue reading. However, this book turned to be a marvelous composition. The reader is always interested in the topic, and one can feel like being part of the plot. This book is a perfect combination of a narrative, and an explanation. The author dedicated the time and effort to make sure that anyone, who grabs this book and reads it, will be able to clearly understand the material presented. As an industrial engineering student, we are focused on improving an existent process and/or system in a facility. Moreover, we are provided with a broad set of techniques that can be utilized in accomplishing this purpose. The Goal by Goldratt is a magnificent piece of literature where industrial engineering student can see how the different techniques learned in class are applied into a real world problem.
In The Goal, Goldratt also provides the reader with a description and an example of how to apply the Theory of Constraints. Alex Rogo, a plant engineer at UniCo Manufacturing, is presented with a complex problem; he has several months of orders overdue and his plant is not capable of delivering any order in time. Therefore, Bill Peach, Alex’s boss, tells him that he has only three months to turn his plant around. As a result, Alex and his team start working in finding a solution; however, they are not capable to find it without the help of Jonah, Alex’s Physics professor. Nonetheless, it is important to mention that Jonah does not provide Alex with immediate solutions; instead, he uses the Socratic Method to teach Alex how to be able to localize the bottlenecks and non-bottlenecks of his process and to determine the goal of his plant. Therefore, after spending several days thinking about what the goal is, he is finally able to define it as “Reducing operational expenses and inventory while increasing throughput” (Goldratt 87). Jonah also teaches Alex that in every company there is dependent events and statistical fluctuations that affect the process. According to the Theory of Constraints, one must identify the bottleneck and then work around it; in other words, one must take into account the bottleneck in order to increase throughput and ultimately reach the goal. Jonah, however, after providing Alex with enough help, he takes a step back on his role and forces Alex to learn how to be able to identify the bottlenecks on his own and what approach or process to use to fix the bottlenecks. At the end, Alex finally understands that it is of utmost importance for any individual to be able to answer three questions: “‘what to change?’, ‘what to change to?’, and ‘how to cause a change?’” (Goldratt 337).
Overall, The Goal is a magnificent work that I highly recommend to any individual to read in order to understand more about the Theory of Constraints and how to become a better manager. I deeply believe that any individual who reads this book will be greatly benefited from the material presented; in my personal experience, I am pleased that I was able to read this book since I was given the opportunity to add a new technique to my engineering toolbox. I encourage any reader that is uncertain whether or not to buy this book to purchase it. I believe that it is definitely worth the time reading this book; thanks to this book, I feel better prepared as an engineer.
5 people found this helpful
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Reviewed in the United States on April 11, 2024
Honestly this is super good. It had me taking notes on how to use this in my business. Def recommend
Reviewed in the United States on May 19, 2017
The Goal by Eliyahu M. Goldratt is a business novel and is a great book to read to prepare for industry people. As an industrial engineering major student, I really enjoyed when I was reading. This book tells a story, which is really easy to understand. The main character for this book is Alex Rogo, who is the plant manager for UniCo Manufacturing. He was told that he only has three months to run this plant to a good state by Bill Peach, a company executive. Alex Rogo met his college physicist professor, Jonah, in the airport. Jonah is an expert on manufacturing management. He tried to help Alex Rogo to solve plant problems with a lot phone call meetings. As a reader and an engineering student, I understand Alex Rogo really wants to keep this company for sake of many employers and his family. Because he knew that his wife just new to this town, he doesn’t want to her to move again, and plus he grew up in this old town, Bearington.
Because Alex Rogo has spent a lot of time to solve plant problems, he was too busy to spend time with his family. Therefore, his marriage got trouble as well. His wife, Julie, feels lonely and boring living in this old town, and she left her family.
I think The Goal is a great book that can be used in management colleges to teach students about the importance of strategic capacity planning and constraint management.
The book involves some aspects in a manufacturing process. In the book The Goal, Jonah teaches Alex Rogo by using the Socratic method. All the time, when Alex asks for help from Jonah, Jonah would never give him answer directly; instead, Jonah poses a question to him, which makes him to think and solve problems. Eventually, Alex finds out the Socratic method to solve his marital problem and proposes a solution to solve his plant problem
7 people found this helpful
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Reviewed in the United States on April 25, 2024
I had to buy this book for a class and I was shocked by how much I enjoyed it. It incorporates personal details from the main character's life, which makes the whole book feel more like a nonfiction story and less like a textbook. I learned so much and have recommended this book to my peers and coworkers.
Reviewed in the United States on December 26, 2023
The Goal is an outstanding book for any manager or anyone working in the improvement arena. It explains the Theory of Constraints method of improvement by using story telling from a new manager's perspective. This is NOT written as an academic reference. The story telling itself helps the reader to understand not only the method, but how to apply that method in a real working manner (in the story's case, a manufacturing facility). I was given this book over 20 years ago by a colleague and I've owned several copies over the years (I keep giving them away to other ... because it's that good). If you work in any kind of improvement capacity, this book is a good one for your collection.
2 people found this helpful
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Top reviews from other countries

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sherry-ann
5.0 out of 5 stars Worth it.
Reviewed in Canada on March 21, 2023
Standard reading in the manufacturing industry. Easy to read audiobook available on Youtube is also complimentary to book
Cesar Arredondo
5.0 out of 5 stars Amazing book
Reviewed in Mexico on August 17, 2021
Totally recommended, You would enjoy this book while readingit, like if You were inside the company and living it in a real way.
David McArdle
5.0 out of 5 stars Excellent book on the beginnings of TOC
Reviewed in the United Kingdom on December 14, 2023
If you want to start in TOC, then look no further. Read this and then go from there. Excellent book!
as1
5.0 out of 5 stars Wetter Inhalt, spannendes Buch.
Reviewed in Germany on September 2, 2023
Mir hat es sehr gut gefallen, dass Wissen in Form einer Erzählung übermittelt wurde und nicht in Form eines Berichts oder einer Studie. Das macht es für mich viel einfacher zu folgen und dran zu bleiben.
Klare Empfehlung!
One person found this helpful
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Modi G.
5.0 out of 5 stars Story way of telling ToC concepts
Reviewed in India on June 8, 2023
Reading this book was like I am on the role manage Alex's plant

Specially I liked : Laws of science are nothing but assumptions which are valid in given circumstances.