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Brand New : How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell
 
 
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Brand New : How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell (Hardcover)

by Nancy F. Koehn (Author) "In June 1774, members of London's social elite made their way through the bustling streets of the West End to a stately Georgian building called..." (more)
Key Phrases: six entrepreneurs, toiletry sales, specialty coffee market, United States, Marshall Field, New York (more...)
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