Join Amazon Prime and ship Two-Day for free and Overnight for $3.99. Already a member? Sign in.
Marketing Metrics: 50+ Metrics Every Executive Should Master and over 190,000 other books are available for Amazon Kindle – Amazon’s new wireless reading device. Learn more

 

or
Sign in to turn on 1-Click ordering.
 
   
More Buying Choices
53 used & new from $20.00
Have one to sell? Sell yours here
 
   
Marketing Metrics: 50+ Metrics Every Executive Should Master
 
 
Share your own customer images
Search inside this book
Start reading Marketing Metrics: 50+ Metrics Every Executive Should Master on your Kindle in under a minute.

Don’t have a Kindle? Get yours here.
 
  

Marketing Metrics: 50+ Metrics Every Executive Should Master (Hardcover)

by Paul W. Farris (Author), Neil T. Bendle (Author), Phillip E. Pfeifer (Author), David J. Reibstein (Author)
Key Phrases: average retention cost, price per statistical unit, prospect lifetime value, Data Sources, Prestige Luggage, Big Block (more...)
4.5 out of 5 stars See all reviews (27 customer reviews)
List Price: $39.99
Price: $26.39 & this item ships for FREE with Super Saver Shipping. Details
You Save: $13.60 (34%)
Upgrade this book for $3.99 more, and you can read, search, and annotate every page online. See details
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.

Want it delivered Tuesday, December 2? Choose One-Day Shipping at checkout. See details

Ordering for Christmas? To ensure delivery by December 24, choose FREE Super Saver Shipping at checkout. Read more about holiday shipping.

38 new from $23.00 15 used from $20.00
Also Available in: