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Seeing What's Next: Using Theories of Innovation to Predict Industry Change
 
 
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Seeing What's Next: Using Theories of Innovation to Predict Industry Change (Hardcover)

by Clayton M. Christensen (Author), Erik A. Roth (Author), Scott D. Anthony (Author) "The first part of using theory to predict industry change involves understanding when to reasonably expect innovation to lead to the emergence of new companies..." (more)
Key Phrases: overshot customers, undershot customers, nonmarket players, United States, New York, University of Phoenix (more...)
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