The Personal MBATM

DIY Business Education: Mastering Business Without B-School



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Sep 29, 20078

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UPDATE: after leaving the registration open for a week and receiving a huge response, this offer is now closed. Those of you who have signed up can expect an e-mail from me with details about how to schedule and prepare for our session. Thanks for your interest and enthusiasm!

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About the Personal MBA


Business schools don't have a monopoly on worldly wisdom. If you're serious about learning advanced business principles, the Personal MBA can help you master business without the baggage of b-school. To get started, read the manifesto or browse the recommended reading list.


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Book Recommendations

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  • Quick Start - Understand yourself and learn how to absorb written material in record time.
  • Personal Effectiveness - Optimize your productivity, decision-making, and communication skills.
  • Applied Psychology - Learn how the human mind works, then put that knowledge to practical use.
  • Commercialization - Designing, creating, producing, and selling new products and services.
  • Entrepreneurship - Practical advice about starting a new venture, large or small.
  • Management - Develop your direct reports and understand how to work effectively within an organization.
  • Strategy - Examine your industry and your competition, plan, and innovate.
  • Analysis - Dig into the numbers to improve the health of your business and operations.
  • Business History - Learn directly from people who have mastered their craft.
  • Business Reference - You'll want each of these books close at hand when you work.

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