LAUNCH - The Personal MBA Book - Master the Art of Business
30 December 2010
I’m excited to announce that my new book, The Personal MBA: Master the Art of Business, is now available at a bookstore near you. The reviews are rolling in, and they’re fantastic. This is a book six years in the making – a comprehensive collection of the most important and practical ideas in business.
You should be able to purchase this book for less than $25 USD at most major bookstores – you won’t find a better ROI anywhere. I hope you enjoy the book!
I’m also excited to announce the birth of my daughter, Lela Christine. Lela was born 10 days ago, so I’m the proud papa of two lovely launches today.
If you’ve already purchased a copy of The Personal MBA, thank you – please spread the word, and leave a review if you’re so inclined.
If you haven’t yet purchased a copy for some reason, now is a great time to do so. Books are a great way to launch new ideas into the mainstream, and the media uses bestselling books as a gage when deciding what to talk about. If you’ve ever wished more people would recognize the value of self-education, here’s your chance – purchasing this book is a way of voting with your dollars. We all benefit from spreading this message far and wide.
The Personal MBA: Full Table of Contents
It’s not uncommon for authors to post the table of contents of their book, so readers can get an idea of what’s inside. I’m going to go one step further: here’s the complete table of contents INCLUDING a video summary of each concept. Each link leads to a video, where you can quickly learn about each key idea in the book.
Since I’m known for my book summaries, I figured the best way to launch this book would be to summarize it for you. Enjoy, and thanks for your support!
Chapter 2: Value Creation
- Value-Creation
- The 5 Parts of Every Business
- Economically Valuable Skills
- The Iron Law of the Market
- Core Human Drives
- 10 Ways to Evaluate a Market
- The Hidden Benefit of Competition
- The Mercenary Rule
- The Crusader Rule
- The 12 Standard Forms of Value
- Form of Value #1 – Product
- Form of Value #2 – Service
- Form of Value #3 – Shared Resource
- Form of Value #4 – Subscription / Continuity
- Form of Value #5 – Resale
- Form of Value #6 – Lease
- Form of Value #7 – Agency
- Form of Value #8 – Audience Aggregation
- Form of Value #9 – Loan
- Form of Value #10 – Option
- Form of Value #11 – Insurance
- Form of Value #12 – Capital
- Perceived Value
- Modularity
- Bundling / Unbundling
- Prototype
- The Iteration Cycle
- Iteration Velocity
- Feedback
- Alternatives
- Economic Values
- Relative Importance Testing
- Critically Important Assumptions
- Shadow Testing
- Minimum Economically Viable Offer
- Incremental Augmentation
- Field Testing
Chapter 3: Marketing
- Marketing
- Attention
- Receptivity
- Remarkability
- Probable Purchaser
- End Result
- Qualification
- Point of Market Entry
- Addressability
- Desire
- Visualization
- Framing
- Free
- Permission
- Hook
- Call-To-Action
- Narrative
- Controversy
- Reputation
Chapter 4: Sales
- Sales
- Transaction
- Trust
- Common Ground
- Pricing Uncertainty Principle
- 4 Pricing Methods
- Value-Based Selling
- Education-Based Selling
- Next-Best Alternative
- 3 Universal Currencies
- 3 Dimensions of Negotiation
- Buffer
- Reciprocation
- Damaging Admission
- Objections & Barriers
- Risk-Reversal
- Reactivation
Chapter 5: Value Delivery
- Value-Delivery
- Value Stream
- Distribution Channel
- Throughput
- The Expectation Effect
- Predictability
- Duplication
- Multiplication
- Scale
- Accumulation
- Amplification
- Barrier To Competition
- Force Multiplier
- Systemization
Chapter 6: Finance
- Finance
- Profit
- Value Capture
- Sufficiency
- Target Monthly Revenue
- Core Revenue Growth
- Pricing Power
- Lifetime Value
- Allowable Acquisition Cost
- Overhead
- Costs: Fixed & Variable
- Breakeven
- Amortization
- Purchasing Power
- Cash Flow Cycle
- Opportunity Cost
- Time Value of Money
- Compounding
- Leverage
- Hierarchy of Funding
- Bootstrapping
- Return on Investment
- Incremental Degradation
- Sunk Cost
Chapter 7: The Human Mind
- The Human Mind
- Caveman Syndrome
- The Gas Tank
- The Onion Brain
- Perceptual Control
- Reference Level
- Reorganization
- Conflict
- Pattern Matching
- Mental Simulation
- Interpretation
- Motivation
- Willpower Depletion
- Guiding Structure
- Loss Aversion
- Threat Lockdown
- Cognitive Scope Limitation
- Contrast
- Association
- Absence Blindness
- Scarcity
- Novelty
Chapter 8: Working With Yourself
- Working With Yourself
- Four Methods of Completion
- Most Important Task
- Goal
- State of Being
- Priming
- Choice
- Five-Fold Why
- Five-Fold How
- Next Action
- Externalization
- Self-Elicitation
- Cognitive Switching Penalty
- Counterfactual Simulation
- Parkinson’s Law
- Doomsday Scenario
- Excessive Self-Regard Tendency
- Confirmation Bias
- Hindsight Bias
- Performance Load
- Recovery
- Dash
- Mystique
- Locus of Control
- Acceptance
Chapter 9: Working With Others
- Working With Others
- Power
- Comparative Advantage
- Communication Overhead
- Importance
- Safety
- Golden Trifecta
- Reason Why
- Commander’s Intent
- Referrals
- Clanning
- Convergence / Divergence
- Social Signaling
- Social Proof
- Authority
- Consistency
- Incentive-Caused Bias
- Modal Bias
- Bystander Apathy
- Planning Fallacy
- Pygmalion Effect
- Attribution Error
- Option Orientation
Chapter 10: Understanding Systems
- Understanding Systems
- Gall’s Law
- Flow
- Stock
- Slack
- Constraint
- Environment
- Selection Test
- Feedback Loop
- Autocatalysis
- Uncertainty
- Change
- Interdependence
- Second-Order Effects
Chapter 11: Analyzing Systems
- Analyzing Systems
- Deconstruction
- Measurement
- Key Performance Indicator
- Garbage In Garbage Out
- Analytical Honesty
- Sampling
- Confidence Interval
- Counterparty Risk
- Ratio
- Norm
- Proxy
- Context
- Segmentation
- Humanization
Chapter 12: Improving Systems
- Improving Systems
- Refactoring
- Optimization
- Critical Few
- Diminishing Returns
- Friction
- Automation
- The Irony of Automation
- The Paradox of Automation
- Standard Operating Procedure
- Checklisting
- Cessation
- Normal Accidents
- Resilience
- Fail-Safe
- Stress Testing
- Scenario Planning
- The Middle Path
- The Experimental Mindset
I hope you enjoy the book!
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