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The #1 International Bestseller, Revised & Expanded

A World-Class Business Education in a Single Volume

Master the most important ideas in business with Josh Kaufman, author of The Personal MBA: Master the Art of Business, second edition.

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About the Personal MBA

Master the fundamentals, hone your business instincts, and save a fortune in tuition. MBA programs don't have a monopoly on business knowledge: the Personal MBA will help you teach yourself everything you need to know to succeed in life and at work. Read the manifesto...

Josh Kaufman is the bestselling author of The Personal MBA: Master the Art of Business. Josh specializes in teaching professionals in all industries and disciplines how to master practical business knowledge and skills. About Josh Kaufman...

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• The Craftsman's Creed - We're all on the same path: doing everything we can to perfect our craft, using every tool at our disposal. We are craftsmen.
• How to Get a Valuable Education Without Mortgaging Your Life - 9 ways to learn practical knowledge without becoming an indentured servant.
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• Learning via Self-Experimentation - treat everything in your life as an experiment to make rapid progress.
• 10 Time-Tested Ways to Make Money - you can describe 99% of all businesses – past and present – using one (or more) of these core patterns.
• The Value-Optimization Paradox - the goal of every business should be to consistently create more value for its customers than it captures in revenue.
• "Branding" is an Overrated Buzzword - when most people use the word brand, they really mean reputation.
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• On Discounting - making discounts a part of standard operation can kill your business.
• The Safest Investment - investing in yourself always provides the highest returns.
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• There Are No Magic Businesspeople - the purpose of business study is to help you become the type of person who is worth $1 million dollars, and there’s nothing magical about that.
• Need more time to read? Get rid of your TV - going without TV for 30 days can make a world of difference.