The Secret of World-Class Performance

by Josh Kaufman

Jackson Siebert running with Bleep the Sheep

“If a man loves the labour of his trade, apart from any question of success or fame, the gods have called him.” – Robert Louis Stevenson

I haven’t gone for a run since high school.

My family moved to New London (a little one-stoplight town in northern Ohio) just before I started 7th grade. To meet some friends, my mom suggested that I join the cross country team.

For such a small town, the New London High School cross country team was very good – the year before I moved, the high school boys team won the state championships. The coach, Bob Knoll, was one of the most respected high school coaches in the state.

Before joining the cross country team, my previous running experience was limited to playing recreational soccer. I was a dorky little kid (4′ 10″) with thick glasses, and as my first cross country practices started, I did my best to stomp my way down the pavement and try not to vomit all over my clunky, non-broken-in running shoes.

I was miserable.

My Short Long Distance Running Career

Bob Knoll is a man who, in private, has a heart of gold. Some of my best memories from cross country are when I had to miss a practice in the morning, and my mom would drop me off at his house in the evening for a make-up workout. He’d pedal beside me on his bike, and we’d chat as we wove our way through the Ohio countryside.

During normal practices, however, Bob Knoll was merciless. He was ultra-competitive, tough as nails, and did his best to foster a competitive attitude among the team. I knew he liked me as a person, but it was clear he didn’t think highly of me as a competitor.

Truthfully, I wasn’t competing at all – I didn’t care. I didn’t care if people were faster than me. I didn’t care if someone else won the race. I didn’t care if I had to stop to catch my breath instead of running the whole way. Running was always hard work for me – something that must be endured until it was over.

I stayed on the cross country team until 9th grade. During my last year on the team, I wanted to get better, so I started pushing myself. I still hated it, but I thought that if I could tough it out, I’d improve.

My body rebelled against me. I developed exercise-induced asthma – after running for 10 minutes, my lungs would start to close. I injured the bones in my left foot, and was out for two weeks. When I tried to get back into shape after my foot recovered, I pushed myself so hard that I passed out on the side of the road, and was eventually found unconscious by one of the members of the girls team, who was running a different route.

I quit.

Hurdles Can’t Stop Me

Track & Field was much better – I ran hurdles, which appealed to me. I was just crazy enough to think that sprinting full-speed toward a waist-high barrier was fun. I wasn’t spectacular, but I won my fair share of races. It was challenging and a little quirky, so I kept doing it, and I got better a little each day.

The day of my senior conference track meet was the last day I laced up my running shoes. I haven’t run for nine years… until this past Saturday.

Born to Run

To change things up a bit, I’ve been listening to the audio version of Born to Run, a book about ultra-marathoners. Most of the book focuses on a tribe of native Mexicans called the Tarahumara, who are arguably the world’s best long-distance runners. The author, Christopher McDougall, spent years trying to figure out how he could run without constantly hurting himself. His search led him into the middle of Copper Canyon, the remote and treacherous wilderness the Tarahumara call home.

The Tarahumara don’t train for peak performance. They don’t wear high-tech running shoes. They don’t optimize their diet – more often than not, they smoke and pound corn beer minutes before the “race” begins. They aren’t “in it to win it” – there’s a bit of friendly competitiveness, but hard-core competition is unheard of.

The Tarahumara simply start running, and by the time they stop, several hours (or days) have passed and they’re tens (or hundreds) of miles from where they started. It’s not uncommon for them to run the equivalent of several marathons back-to-back, take a break, then go for another run.

The Tarahumara don’t do a lot of things, but what they do is essential: they just relax and enjoy the feel of moving.

You’ve Got to Enjoy It

Coach Joe Vigil has been studying peak performance in distance runners for decades, and has trained several Olympians. Over the years, he’s come to the conclusion that optimizing biomechanics can only do so much. To become world-class, you’ve got to enjoy it.

One of the things that struck me while reading Born to Run was the section in which Coach Vigil talks about the influence of sponsorship money on distance running. Long distance running started as something a few crazy people did just for fun. As the sport gained attention, sponsorship dollars starting flowing, with a surprising result: performance suffered. For many people, running stopped being fun and started being work.

One of the first things Vigil does is encourage his runners to make running fun again. Here’s his perspective on how sponsorship deals stack up against enjoying yourself:

“There are two goddesses in your heart: the Goddess of Wisdom and the Goddess of Wealth. Everyone thinks that they need to get wealth first, and wisdom will come. So they concern themselves with chasing money. But they have it backwards. You have to give your heart to the Goddess of Wisdom, give her all your love and attention, and the Goddess of Wealth will become jealous, and follow you.”

Wise words from a wise man.

“I Think I’ll Go For a Run…”

This past Saturday, I ran a little over three miles – my first distance run in nine years. My only intent was to have fun – and I did!

I ran mostly barefoot (I wore a pair of fun and funky Vibram FiveFingers), so I could actually feel the ground underneath my feet. It was a beautiful day – clear and warm, with a slight breeze – and I wove my way through Central Park, sprinted across the Great Lawn, and ran around the Jacquline Kennedy Onassis Reservoir. I ran at whatever pace I felt like; when I started breathing too hard or felt a cramp coming on, I stopped and walked. There was no competition, no times to beat, nothing to accomplish, and nothing to prove. It was great.

Running was fun again. I never thought I’d say it, but I’m actually looking forward to my next run.

What Does This Have To Do With Business?

Just like distance running, the world of business is often characterized as being ultra-competitive by nature. Here’s an interesting question to consider: does it have to be? Could it be true that uber-competitiveness is a detriment instead of an asset?

Elite performers in every area of life have one thing in common: they really enjoy what they’re doing. Not in the narrow sense of liking to win, but actually enjoying the act of doing the thing they’re good at doing.

Tiger Woods enjoys hitting golf balls, and his control is legendary. Warren Buffett enjoys researching companies to invest in, and he finds them. Lance Armstrong enjoys pedaling his bike up hills, and he’s unbeatable on an incline. Steve Jobs enjoys building cool new computers, and he produces masterpieces. Audra McDonald loves performing in front of an audience, and she wows the crowds. Yo Yo Ma loves playing the cello, and his skills are world-renowned. These superstars don’t “have to” do these things – they want to and they like to, so they do – and do it well.

Think of all of the things you “have to” do right now. What would it look like if you took away the pressure and performance anxiety and maximized the fun?

May you never work another day of your life.

(Photo credit: me! That’s Jackson Siebert, running around with his friend Bleep the Sheep.)

{ 3 trackbacks }

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{ 20 comments }

1 Juan J Gil August 3, 2009 at 8:05 am

This not only apply to the business world, it also applies to the student world.

Great advices, it’s nice to follow you

2 Bart August 3, 2009 at 8:22 am

Great post, Josh. I’m the same way with running. Once I start thinking about racing and winning and times, I have a hard time pacing myself and end up burning out after a few, fast, miserable miles. I much prefer running at a reasonably challenging pace that pushes my body to perform but not to the extent that I’m totally burned out and can’t finish what I started.

As you mentioned, it’s the same in “work,” and as Juan mentioned, it’s the same in school. Of course, there are certain things you probably just won’t love doing. But if you can tap into your passions and interests again by shedding feelings of obligation and unhealthy competition, things come together nicely and return to their naturally exciting, interesting state. That’s how it is studying for the CPA exam. I actually really enjoy the information I’m reviewing as long as I think about it as studying for my own betterment rather than just for an exam.

3 Jarie Bolander August 3, 2009 at 8:29 am

Enjoyment of any activity makes it seem effortless. Even if you are not that good at it, at least the doing makes you happy. An important factor in enjoyment is the pace at which you do something.

Pace is an important aspect of developing world class products and businesses. Without the proper pace, you either burn out too quick or get so bored that you stop doing. Getting the balance right maximizes enjoyment.

I see this a lot in what I do. The pace of development can be insane and burns people out. For me, setting the right pace also avoids burnout. Check out http://blog.venturecooker.com/2009/06/26/take-your-time-but-hurry-up/ for how to strike a balance.

4 Kelsey August 3, 2009 at 11:41 am

Great post, Josh!

Bart- I think you raise an interesting point. In work, in school, in life, we are not going to be able to enjoy everything. My favorite way to route around this in my brain is to focus on the fact that I enjoy learning, and let that be the center rather than the “task” that I don’t like. In any activity, if we can tap into that part of our brains that gets excited by the novel, I think we’re well on our way to finding something useful and enjoyable in the most surprising places.

5 James Coombs August 3, 2009 at 11:48 am

Nice post!

I started running recently too. I had been running with a friend in the previous year but had stoped after moving away from where he lived. Then on a whim I started again, mainly because I realised how important having huge amounts of energy was to leadership and I wasn’t doing enough exercise to maintain that. However since I started again it’s taken on far more meaning and doesn’t feel like a chore anymore which is what it used to.

Your dead on it about having to truly enjoy something to be world class at it. Now, whenever I start a new project or start learning a new skill, my modus operandi is learn to enjoy it first, and being awesome at it will come naturally.

I’m surprised about the running barefoot comment :o . I guess that since you do it is proof enough that you don’t get sharp stones or glass in your feet but even so… I hand’t even considered trying that, might be something I’ll look into :) .

6 Dale Devine August 3, 2009 at 12:05 pm

Dear Josh,

Your comments are dead on, but the concept is alien, even overwhelming to many. This is a quote from a program I once wrote.

“Perceived self-efficacy as defined by Albert Bandura of Stanford University as “ ‘peoples’ beliefs about their capabilities to produce designated levels of performance that exercise influence over events in their lives. Self-efficacy beliefs determine how people feel, think, motivate themselves and behave”.

To state it even more simply, efficacy says that ” I have the ability to determine what I want, make a plan for its achievement, and work my way through any challenges that I may face along the way”. Eighty percent of people do not have, or have not developed this skill. Their life’s plans are mostly left to others. Thy might, as one man said, “die with their music still in them”.

The book “Flow” explains the concept of achievment/happiness as well as anything I have read.

7 Michael August 3, 2009 at 12:32 pm

Hi Josh, great to see you bring up the “enjoyment factor”! I read recently about it in The Talent Code by Daniel Coyle. He elaborates on that point very vividly.

Besids him, several people have pointed out that there is the number of around ten years (with a big error margin, of course) it takes to become a really word-class at something. And if you don’t enjoy what you are doing you won’t put the time and effort in required to achieve a very high level of skill.

Imagine a world were everyone ended up with a job they truly enjoyed doing?!

BTW, even though I follow your project for a number of years (and have read about half the books you recommended) I did start an MBA this May. Believe it or not, I dropped out in the first week becauseI was shocked by little lecturers seem to care about what they were teaching. (But of course, that totally depends on the school you are doing your MBA at.) So back to the books, a network of enthusiastic friends, supporters and colleagues and a startup idea that I am really, really passionate about.

Keep up the great work!

Michael

PS: I also do a fair a bit of sport and even enter the odd triathlon or mountain bike race every once in a while. I am not fast but I can’t help it – I just enjoy it :-)

8 Keno August 3, 2009 at 1:11 pm

It seems like what you’re talking about Josh is purpose. Success is when your purpose, career and job align. John Stanko wrote a great book on topic – “I Wrote this Book on Purpose so that You can Know Yours”.

9 Jeff August 3, 2009 at 1:19 pm

Great blog and challenge — I’ve been struggling with enjoying my job lately, and this morning after some prayer and contemplation, I came to a similar conclusion. I need to enjoy it. This was confirmation of that. Thanks, Josh.

10 Gabe da Silveira August 3, 2009 at 3:08 pm

Love love love this. I run on a treadmill occasionally, but mostly my passion lies in mountain biking. I can climb 4000-5000′ feet at 5-figure elevations without too much trouble over 3-4 hours. When I get out there I’m so excited to ride that I tend to initially burn my lungs out and then have to slow down for 20 mins or so, eventually I hit my stride and can go on steady climb for hours. When I jump on a treadmill, however, I have a real hard time going for even 30 mins. It’s not something I do for fun so much as a cross-training “chore”. I think I need to change to outdoor running, which I’ve avoided due to the higher risk of injury, but I’m intrigued with the FiveFingers and developing a proper natural running technique, so that just might be the key.

11 jose August 3, 2009 at 4:32 pm

Love this too. I agree with this article, let me talk about my experience, Today I’m a two meters high person(if you are american that is being tall) but always being very slim so in high school I was exceptionally good at marathon like running, but I HATED THAT, I only run when a very good runner friend competed with me (as a playful game). We will finish 800 meters over the next one on al races WITHOUT TRYING. I win one race, the next he wins me, and so.

I had a friend that was not good swimming, he got to enter a swimming team, the first one will lead the others and “cut the water” like in cycling. He got to be very good at this because it was a playful game too. He started to compete and didn’t believe winning people he considered before unbeatable.

Today I do serious programming, if I try too hard I can be 6-8 hours working over something, I do that, but I get burned, the next two days I can’t do anything at all.Same happened to me when I was studying engineering.

Today I exercise everyday, instead of simply running, that I hate, I run a little, then do all kinds of exercises in the park, I love to run extremely FAST and rest, or climbing something(arms exercise) . If one day I don’t feel like it, I go out, exercise 5 mins and go back home. It works.

12 Tyler August 3, 2009 at 5:02 pm

What’s with all the goddess quotes?

13 conlad August 3, 2009 at 7:07 pm

Excellent reminder Josh, and all of you that have shared their view. You cannot be good in something you don’t enjoy. Simple as that.

And yet, to do all of that, you must be brave enough to break your normal routine and decide to be better, decide to do what you want to do instead of doing what others say is the best option or the most profitable or the easiest path. You have beaten yourself and your fears, and that’s the first step to success. Failure is not possible because even when you don’t reach the exact goal, you would have learnt (and enjoyed!) during the path.

And that’s what life is. In business, in school, in love and in war. No passion/fun=no gain.

14 Pam August 3, 2009 at 11:57 pm

Josh,

This was a great story. Just additional confirmation of what I’ve always known.

Pam

15 david karapertyan August 4, 2009 at 12:30 am

good work

16 Natasa mandir August 4, 2009 at 11:16 am

Hello Josh,

We can use this in every day life,
If we would do things with likeness and satisfaction and try to find smth good for ourself in each situation it would be much easier in life.

17 Iskandar August 4, 2009 at 8:32 pm

This post reminds me of the legendary Cliff Young – the 61 year old farmer who started the 5 days Sydney to Melbourne ultra marathon in gumboots and overalls.

He not only finished the race but won it and broke the race record ! I guess when you do something you love, the unthinkable happens.

http://www.my-inspirational-quotes.com/inspirational-stories/cliff-young-a-farmer-who-inspires-a-nation/

18 Ken August 8, 2009 at 8:58 pm

I’ve been reading about some extreme sports lately. I read INTO THIN AIR by Jon Krakauer, the story of the 1996 climb of Everest when 12 died. Right now I’m reading THE NAKED MOUNTAIN by Reinhold Messner, the 1970 climb of another 8000-meter mountain, on which trip his brother died.

But the best one yet has been a blog about Frank McKinney, a guy who just finished his 4th ultra-marathon, the Badlands invitation-only in Death Valley, t 135-mile non-stop race from 282 feet below sea-level to 8500 feet above (IT must be completed in less than 60 hours.) He points out that only 42 people (till this July, when he made 43) had completed 4, compared to 1100 who have climbed Everest. But on the non-competition side, the glory goes to his team and also to a guy who, with his doctor, was trying his 16th race, dropped out (b/c he had just completed 3200 miles across the US in 56 days, the equivalent of 2 marathons a day!). These two stopped to help doctor a blister on his foot, enabling him to finish this 4th race!

http://www.frank-mckinney.com/blog.asp?article=130
Frank McKinney’s blog chronicling this race is the commentary (and application to “real” life) of a guy (www.Frank-McKinney.com) who is this extreme in his approach to all of life. Proceeds from this race and other sources go to feeding and housing the homeless in Haiti. He builds $29 MILLION “green” houses and makes huge profits (taking huge risks!) in real estate, but also builds $10/s.f. house in Haiti and around the world…

He’s been interviewed by Oprah…yet he walks his 9-year-old daughter and her friend to school everyday and has written a children’s fantasy book (see his website) based on that. He goes to mass regularly @ 6:45 am w/ her, drives 2 cars (a 1998 Yugo and a 2002 Honda Insight hybrid), and is extremely disciplined, and extremely successful, in multiple areas. His book MAKE IT BIG gives 49 principles for learning how to be great in all of life, the 49th principle being that there are always new principles to add…

Check it out!

19 Herdian Mohammad August 10, 2009 at 4:52 am

Nice post Josh. Very very true.

20 Sword September 2, 2009 at 11:48 am

Josh

How nice to learn about your article from a former NL classmate. I was one of Bob Knoll’s runners back in Junior and High School. I think he was a complex coach because he could inspire and frustrate. You hit the bull’s eye about his competitive nature.

I just started seriously running again myself and am training for a marathon. This weekend I am running the New London 5K at the Firelands festival.

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