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Seeing What's Next: Using Theories of Innovation to Predict Industry Change First Edition

4.5 4.5 out of 5 stars 111 ratings
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Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment. Now, internationally renowned innovation expert Clayton M. Christensen and his research partners Scott D. Anthony and Erik A. Roth present a groundbreaking framework for predicting outcomes in the evolution of any industry. Based on proven theories outlined in Christensen's landmark books The Innovator's Dilemma and The Innovator's Solution, Seeing What's Next offers a practical, three-part model that helps decision-makers spot the signals of industry change, determine the outcome of competitive battles, and assess whether a firm's actions will ensure or threaten future success. Through in-depth case studies of industries from aviation to health care, the authors illustrate the predictive power of innovation theory in action.
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  1. ISBN-10
    1591391857
  2. ISBN-13
    978-1591391852
  3. Edition
    First Edition
  4. Publisher
    Harvard Business Review Press
  5. Publication date
    September 21, 2004
  6. Language
    English
  7. Dimensions
    6.41 x 1.25 x 9.55 inches
  8. Print length
    352 pages
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Editorial Reviews

Review

"Just as kids await the latest Harry Potter installment, so do business leaders look for Clayton M. Christensen s next offering." -- Inc. Magazine, September 2004

About the Author

Christensen is one of the brightest stars in business right now, and is recognized as one of the world’s leading experts on innovation. He is the Robert and Jane Cizik Professor of Business Administration at Harvard Business School, with a joint appointment in Technology & Operations Management and General Management

Scott D. Anthony is a Partner at Innosight LLC and Erik A. Roth is a consultant in McKinsey & Company’s Boston office.

Product details

  • Publisher ‏ : ‎ Harvard Business Review Press; First Edition (September 21, 2004)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 352 pages
  • ISBN-10 ‏ : ‎ 1591391857
  • ISBN-13 ‏ : ‎ 978-1591391852
  • Item Weight ‏ : ‎ 1.5 pounds
  • Dimensions ‏ : ‎ 6.41 x 1.25 x 9.55 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 111 ratings

About the authors

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  1. Clayton M. Christensen

    Clayton M. Christensen

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    Clayton M. Christensen is the Kim B. Clark Professor of Business Administration at the Harvard Business School. In addition to his most recent book, Competing Against Luck, he is the author of nine books, including several New York Times bestsellers — The Innovator's Dilemma, The Innovator's Solution, Disrupting Class, and and most recently How Will You Measure Your Life?. Christensen is the co-founder of Innosight, a growth-strategy consultancy; Rose Park Advisors, an investment firm; and the Christensen Institute, a non-profit think tank. In 2011 and 2013, he was named the world’s most influential business thinker by Thinkers50.

    See more on the author's page
  2. Scott D. Anthony

    Scott D. Anthony

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    Full content visible, double tap to read brief content.

    Scott D. Anthony is a Clinical Professor of Strategy at the Tuck School of Business at Dartmouth College, where his research and teaching focuses on the adaptive challenges of disruptive change. Scott’s ninth book, Epic Disruption: Eleven Innovations that Shaped Our Modern World, will be released in September 2025. His previous books are Seeing What’s Next, The Innovator’s Guide to Growth, The Silver Lining, The Little Black Book of Innovation, Building a Growth Factory, The First Mile, Dual Transformation, and Eat, Sleep, Innovate.

    Scott previously spent more than 20 years at Innosight, a growth strategy consultancy founded by Harvard Business School Professor Clayton Christensen. He served as Innosight’s elected Managing Partner from 2012-2018, a period where Innosight tripled its revenues and expanded internationally.

    Scott has lived in the United Kingdom (1997-98) and Singapore (2010-22), held Board roles at public and private companies, given keynote address on six continents, and worked with CEOs at numerous global organizations. Thinkers50 named him the world’s ninth most influential thinker in 2023 and named him the world’s leading innovative thinker in 2017.

    Scott received a BA in economics summa cum laude from Dartmouth College, an MBA with high distinction from Harvard Business School, where he was a Baker Scholar, and an Executive Master in Change from INSEAD, where he graduated with distinction.

    See more on the author's page
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4.5 out of 5 stars
111 global ratings

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Customers say

Customers find the book easy to read and understand. They appreciate the clear explanations of theories and tools that help them consolidate concepts and ideas. The introduction explains the core theories of innovation, helping readers evaluate and predict the outcome of innovative ideas.

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ReadabilityTheory
10 customers mention "Readability"10 positive0 negative

Customers find the book easy to read and engaging. They say it's a great book for anyone interested in disruptive ideas and a must-read for any trend watcher in any business environment.

"...This is a must read for any trend watcher in any business environment...." Read more

"This is an excellent piece of work in the process of understanding and applying innovation from Clayton Christensen...." Read more

"An exellent book with applicable tips on how to manage strategic innovation... I'm a big fan and can use a lot of the info" Read more

"...While the book is a great review on how older companies have failed to innovate, many of his innovating/modern examples are now flailing as well,..." Read more

9 customers mention "Theory"9 positive0 negative

Customers find the book's theory useful. They find the introduction explains the core theories of innovation in an easy-to-understand manner. It helps them evaluate and predict the outcome of innovative ideas. The book allows them to consolidate the concepts and ideas, and appreciate the academic approach to looking at disruption.

"...that would greatly benefit from understanding and implementing these principles...." Read more

"...Instead, it describes the steps, theories and tools you can use in order to get ahead of the curve about what the next disruptive innovations will be..." Read more

"...For instance, the Introduction explains the core theories of innovation, e.g. why certain actions, such as disruptive innovations, lead to certain..." Read more

"...have several tools that will help you evaluate and predict the outcome of innovative ideas...." Read more

Top reviews from the United States

  • Glen Andersen
    5.0 out of 5 stars Seeing What's Next: Using the Theories of Innovation to Predict Industry Change
    Reviewed in the United States on December 13, 2010
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    I have read all three books Professor Christiansen's series and remain extremely impressed with the approach taken to understand on a very fundamental level how industries change. This final book in the series is tremendous and is the most practical of the three. I understand that no one knows exactly what will happen in the future of any industry, but the theories presented by Christiansen provide a cogent framework from which to make reasonable predictions.

    There are many industries that would greatly benefit from understanding and implementing these principles. This is a must read for any trend watcher in any business environment. I would imagine that there are many persons in each industry that are now aware of these theories and are either watching for signs of disruption or are planning and creating disruptions in their respective fields. If I were in a particular business environment, I would want to make sure that I am aware of the trends and positioning my company to be able to respond to them. Seeing What's Next is the perfect book to start that thought process.
    2 people found this helpful
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  • Jose R.
    5.0 out of 5 stars Articulo de colección
    Reviewed in the United States on December 21, 2024
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    Recibi una copia nueva que cuenta con la firma de Clayton Christensen, excelente!!!
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  • Chema Ballarin
    4.0 out of 5 stars Useful theories, concepts and example to understand how industry innovations happen and why some succeed
    Reviewed in the United States on September 12, 2012
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    "Seeing what's next" is not one of those books that predict the future and try to come up with what will arrive in the next x years ahead. Instead, it describes the steps, theories and tools you can use in order to get ahead of the curve about what the next disruptive innovations will be, where they will come from and whether or not they'll have a chance to survive. Building on the theories explained in "The Innovator's Dilemma" (Christensen's first book) and "The Innovator's Solution (the sequel that followed), this book presents the results and resume of the most important points in those books and develops the theory and questions to ask to predict where the next big change (disruption) will happen. If you have read the two books mentioned, this one will allow you to consolidate the concepts and ideas but I don't think it will add too much new content. If you haven't read them (as it was my case) you'll find yourself a bit lost sometimes at the begining of the book, but thanks to the examples later on and a very good Summary chapter at the end, I think I won't read those now.

    The book is divided in two parts:
    - Chapters 1 to 4 describe how to analyze the current status of an industry looking for signals of a new disruption (big change/leap forward) that might occur. It also shows how to evaluate the current players and how they could react to it, and finally how strategic decisions and external market conditions affect those disruptions
    - Chapters 5 to 10 provide examples of applying the above theories and methods to different industries: healthcare, education, aviation, telecommunication, etc

    I enjoyed reading this book quite a lot and learn also quite many things that, even though the book was written in 2004, I think are prefectly applicable today. I read (and re-read) the first part as I didn't read the previous two books from this author. After understanding the ideas, I went to the second part but only reading the chapters about the industries I care the most: Telecommunication and Semiconductors. If at some point I'm faced with projects or work on one of the others, I'll make sure I have this book at hand, as it provides insights and tools to evaluate the current state and even have some ground to jump into the near future. I'd recommend this book to anyone interested in how companies innovate and develop their products and services and why then sometimes disruptive ideas come and become a huge success. It will also make you think about your customers and how they behave the way they do when confronting innovation.
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  • Fred Cheyunski
    5.0 out of 5 stars A Key to Disruptive Innovation Theory and Use
    Reviewed in the United States on January 31, 2013
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    Reading Christensen's How Will You Measure Your Life?, inspired me to re-look at his earlier "Seeing What's Next" (written with different co-authors).

    The former book helps one consider ways innovation theories (e.g. new ways of conceiving services such as 'Uber' and 'Lyft' disrupted the personal transportation industry) can be brought to bear in one's personal life (see my review of that work), while the later remains an indispensible reference for these theories and their application.

    Agreeing with other reviewers that there are many positive aspects to this book, the Introduction, Conclusion (What's Next?), Appendix (Summary of Key Concepts), and Glossary are particularly helpful as quick guides and "job aides."

    For instance, the Introduction explains the core theories of innovation, e.g. why certain actions, such as disruptive innovations, lead to certain results. It also emphasizes the benefits of good theory in looking into the future in the face of conclusive business data only about the past (see such examples as in my review of Eric Topol's The Creative Destruction of Medicine: How the Digital Revolution Will Create Better Health Care).

    The Conclusion recaps the book providing a figure that concisely compiles the "questions in the analytical process" including those regarding "signals of change," "competitive battles," and "strategic choices." Another figure offers "lessons" from theory based analyses of the education, aviation, semiconductor, health care, and telecommunication industries----a jumping off point to other Christensen books on particular sectors, e.g. education ("Disrupting Class") and health care ("Innovators Prescription").

    In the Appendix, there are figures and text that summarize "the theory building process," theories of "disruptive innovation," "resources/processes/values," "jobs to be done," "value chain evolution," "schools of experience," and "emergent strategy." Similar charts and brief descriptions also recount "sustaining innovation classification," "discovery driven planning," and "motivation/ability" frameworks. The Glossary conveys definitions of these and other related terms.

    This book is a key to Disruptive Innovation theory and a roadmap to be consulted in its use.
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  • Chukwuemeka Afigbo
    5.0 out of 5 stars Great read. Interesting ideas explained in an easy to understand manner
    Reviewed in the United States on January 4, 2014
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    I enjoyed every chapter.
    It would be Interesting to see some of the ideas in this book applied to the social media and mobile revolution.
    I would recommend this book to anyone planning on starting something big in the African market. This a great example of a market that is ripe for disruption.
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Top reviews from other countries

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  • Prometeo
    4.0 out of 5 stars Seeing what’s next
    Reviewed in Mexico on March 24, 2018
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    This book drives you through the steps of innovation and disruption , clearly shows the difference to follow from the incumbents and entrants point of view . Clearly tied to Innovators solutions and innovators dilemma and clarifying concepts.
    Recomendable to undestand more clearly the rules to follow if you are an incumbents or a disruptor.
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  • KoIan
    5.0 out of 5 stars Five Stars
    Reviewed in Canada on July 11, 2016
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    Excellent book - good to read after going through the author's previous works.
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  • Paul
    4.0 out of 5 stars If you want to become a visionary then buy this book.
    Reviewed in the United Kingdom on May 10, 2014
    Verified Purchase
    If you want to bring innovation in your industry through a visionary change then this book is a treat.

    The author has a number of case studies of industries from aviation to health care where the author illustrate the power of visionary change in the industry.
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  • Jeremie
    3.0 out of 5 stars Still looking...
    Reviewed in France on April 30, 2013
    Verified Purchase
    Not a big fan of this book.
    I'm a great Management reader but did not find any interest in this one. Maybe you will...
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  • 旅と写真が好き
    5.0 out of 5 stars 多くの未来予測のヒントがえられた
    Reviewed in Japan on October 2, 2004
    Verified Purchase
    今まで類のない市場予測の本。新しい視点の消費者と市場（業界）との関係分析に、多くのヒントが得られた。
    おそらくこのボリュームの本は、日本へ紹介されるまでかなりの時間を要するとおもうので、経済予測や企業経営に関心のある方には、先取りのために無理をしてでも原文を読んでほしい。
    特に感心したのは、消費者の分類として"Noncustomers"、"Undershot Customers"、"Overshot Customers"にシンプルに分類している点。そうしてこういう消費者がそれぞれタイプ別にどういう購買行動をとるのか、それが結果的に市場にどういう影響を与えるのか、ということをいくつかのセオリーを紹介しながら、理論的に説いている。
    つまり、消費者を「まったく関心のない層」、「関心はあるのだが現在は不便利や不満などで不完全燃焼してしまっている層」、そして「飽き飽きしてしまっている層」に分けて事例とともに紹介している。どれも近年よく見られがちなケースだ。
    そういう意味で、消費者に共感を覚えながらこの本は読み進められる。それゆえ、消費者にマッチする製品やサービスというものはかくあるべき、という理想像がはっきりとつかみやすい。
    未来予測がテーマの書籍ではあるが、起業家にとってもいろんなヒントが得られるだろう。
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