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Go It Alone!: The Secret to Building a Successful Business on Your Own Reprint Edition, Kindle Edition

4.4 4.4 out of 5 stars 114 ratings

There is an epidemic of unhappiness in the American workplace. A full 70 percent of workers in the United States report that they are disengaged from their jobs. When asked, "Do you have the opportunity to do what you do best every day?" only 20 percent of nearly 2 million employees said yes. It is no wonder that 56 percent of all Americans dream of starting their own business. So why don't they do so? Because starting one's own business is seen as difficult, expensive, and risky.

In this extraordinary book, successful Go It Alone! entrepreneur Bruce Judson explains that the conventional wisdom about starting your own business is stunningly wrong. Using the leverage of technology -- e-mail, the World Wide Web, and the remarkable array of off-the-shelf business services now available -- it is dramatically easier to start your own business. Magnified by these new services, it is also possible to create, for the first time, a highly focused business.

Bruce Judson shows you the practical steps that will allow nearly any individual to create a business, often using job skills that seem to require an entire corporation for support. It is no longer necessary to spend time on the tasks that don't add value. It is now possible to stay small but reap big profits. Go-it-alone businesses allow the individual the freedom to concentrate on their greatest skills. After reading this book, your motto will be "Do What You Do Best, Let Others Do the Rest."

Editorial Reviews

From Publishers Weekly

This engaging, if optimistic, primer insists that you don’t need much capital, or much risk-taking, to start a business. Indeed, according to Yale School of Management professor Judson, author of Netmarketing and himself the founder of several allegedly successful small firms, the time has never been better for startups. With the Internet now offering every business service under the sun through online companies, solo entrepreneurs can—and must—outsource almost every aspect of their business and concentrate on leveraging their "unique skills." Judson lays out a number of useful rules of thumb (chief among them: don’t give up your day job until your business is profitable) illustrated by case studies of successful businesses, from which readers can glean enlightening tips on marketing, fee structures and customer management. Less helpful are his recommendations for figuring out what an entrepreneur’s unique skills actually are, as he relies on fuzzy introspective koans like "Find Your Source of Personal Energy." Interspersed is much motivational material on taking the first step, finding a way around obstacles, following your passion and facing down your fear. The book is not a step-by-step how-to, and its assurance that readers can beat the daunting odds against small business start-up success by avoiding typical mistakes is rather rose-colored, but those determined to take the plunge will find a good deal of easily digestible food for thought.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

Using the success of his own two start-up companies as formulas for success, Judson offers sound, cogent advice for budding entrepreneurs. A well-known marketer himself, Judson explains how "going it alone" is different from being a typical small-business owner, the key being that the former is able to garner bigger profits despite a lack of resources, whereas the latter's revenue is tied to her own billed hours. So much potential exists, Judson argues, because in today's economy so many aspects of running a business can be outsourced, leaving the business owner to concentrate exclusively on what she does best. No great idea at the ready? Not to worry, Judson says, as he offers tips for finding a niche in an area where a person might prosper. Rounding out this handy, readable how-to are case studies that examine both successes and failures of go-it-aloners nationwide. An added bonus is a Web site that will feature discussions with the author, other resources, and updated case studies. Highly recommended for general business collections. Mary Frances Wilkens
Copyright © American Library Association. All rights reserved

Product details

  • ASIN ‏ : ‎ B000FC2KJW
  • Publisher ‏ : ‎ Harper Business; Reprint edition (October 13, 2009)
  • Publication date ‏ : ‎ October 13, 2009
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 339 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 240 pages
  • Page numbers source ISBN ‏ : ‎ 0060731133
  • Customer Reviews:
    4.4 4.4 out of 5 stars 114 ratings

About the author

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Bruce Judson
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Bruce Judson is a Senior Faculty Fellow at the Yale School of Management and a New deal 2.0 Blog Braintruster (a project of the Franklin and Eleanore Roosevelt Institute), and the author of the new book, "It Could Happen Here: America on the Brink," which was recently released by HarperCollins.

Judson is a bestselling author, a successful entrepreneur, and one of the nation's leading experts on how technology has transformed the workplace.

His interest in economic inequality, and intense study of its implications, arose from his experience in seeing how the benefits of the technological revolution were being divided within the nation.

Judson holds a JD from the Yale Law School and an MBA from the Yale School of Management. He was the Co-founder and Editor-in-Chief of the "Yale Journal on Regulation" and a Senior Editor of the "Yale Law Journal."

Judson's books have been selected by multiple entities in the "short lists" of the best business books published in the year of their release, and his previous book, Go It Alone!, is believed to be the only non SBA book ever recommended on the learning home page of the Small Business Administration's Web site.

Judson is frequently quoted in the national media,such as "The New York Times," "The Wall Street Journal," and "USA Today." His earlier work on entrepreneurship, and empowering individuals, was the subject of a special profile in "The Wall Street Journal"

Most people develop a point of view and then start to make noise. In writing "It Could Happen Here" Judson took an alternative approach: He spent years researching and writing the book "so that I would have a clear, meaningful perspective" he says. "If you get distracted by writing in response to each new event, you can lose the ability to focus on establishing a deeper understanding of what's happening in the nation, which was my overall goal" he says.

Now that the book is complete, Judson is participating in the important public debate surrounding these issues and has rapidly emerged as a recognized, unique perspective, that places what is happening in our nation today in the context of the nation's longer history. Posts at his blog, www.ItCouldHappenHere, are now regularly syndicated as featured articles on the "Huffington Post," on "The Business Insider", at the New Deal 2.0 Blog, and have been frequently referenced in "Economist's View."

At his blog, Judson describes why he wrote it "It Could Happen Here" and the purpose of his ongoing writing. He wrote:

"Income inequality is at the highest recorded levels in the history of the nation. Despite almost universal predictions that the Gap would decrease in 2008, as a result of the Great Recession, the latest data suggest that it increase. This is scaring and frightening: The nation is now in a self-perpetuating cycle which, as demonstrated by recent experience and history, will continue unless substantial, inevitably controversial reforms are undertaken.

To date, there appears to be no appetite for the kind of wide-ranging reforms that would be necessary to reverse our spiral toward a nation sharply divided between a privileged few and an underclass that struggles from day to day and lacks basic economic security.

America has never been a nation of have's and have not's. One of the great strengths of the nation has always been the self-correcting nature of or democracy. But, our most eminent political theorists have pointed out that there could easily come a time when the political power of the wealthy, who will inevitably fight to protect their prerogatives, may overwhelm our ability to self-correct. There is reason to believe we are rapidly approaching that point.

"It Could Happen Here" was written as a wake-up call. The book explores the dangers of our evolving society, and the impact of a collapsing middle class, combined with the growing distance between rich and poor, on our nation: the health of our economy, our democracy, our social fabric, and even our long-term political stability.

This blog is my ongoing effort to indicate how the issues in today's headlines relate to the central challenge economic inequality poses for America."

Customer reviews

4.4 out of 5 stars
114 global ratings

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Customers say

Customers find the book provides useful information about when to leave a job. It offers concise key points and helps them focus on their core strengths. The book is readable and received well by customers.

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7 customers mention "Information value"7 positive0 negative

Customers find the book provides useful information about when to leave your job and focusing on your core strengths. They appreciate the concise key points and objective advice. However, some readers feel the materials are helpful but not as comprehensive as others have mentioned.

"...Stillt he information is valuable" Read more

"...the book is informative and the author is the prime example on how it work in real world...." Read more

"...The materials maybe helpful, but as you quoted from another author stated, "Less is More". Less is indeed more...." Read more

"This book was recommended to me by a friend. There is great information in here about when to leave your job, when your are planning on starting..." Read more

7 customers mention "Readability"7 positive0 negative

Customers find the book easy to read. They also appreciate the good shipping service.

"I enjoyed reading this book. I recommend this read." Read more

"What an incredible book! It really got me thinking and coming up with ideas for my business. Now I just need to apply the knowledge" Read more

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Top reviews from the United States

  • Reviewed in the United States on January 14, 2013
    I have tree sites beginning and making errors, grate value for me...focus on most important points,sometime we forget, do what you enjoy, do what you know or can learn easy, automatism this is very important point if you are from type writing machine era, internet is scale volume and less manual work, even reread with other words makes us to rethink certain important points, protect from competition, keep under radar ,outsource to have time to make the most extremely important to go alone. Speed must be remembered, metrics, get paid soon, make it easy, kaizem make it better and better, look with client's eye.... And more. I got 2O phrases to read at least once a week.
    One person found this helpful
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  • Reviewed in the United States on May 23, 2013
    the authors experience is based heavily on his technical knowledge on e-business. i not sure if all of it is applicable to those developing businesses in places that are outside of the metropole. Stillt he information is valuable
    One person found this helpful
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  • Reviewed in the United States on September 8, 2005
    I was looking for this kind of book explaining about the right detail on doing business while keeping the day job and in the future before going fulltime with my venture. the book is informative and the author is the prime example on how it work in real world.

    The only drawback i have from the book is some repetitive word he always use "outsourcing" which somewhat annoying to read most of the time, but overall the messages and information is worth the price and you can't go wrong with that, Would i recommend it, you bet..
    3 people found this helpful
    Report
  • Reviewed in the United States on August 22, 2012
    The author may be a successful entrepreneur but is a terrible writer. He doesn't have his own voice. I'm about 50 pages in where he talks about extreme outsourcing. His writing style IS extreme outsourcing. He outsources other's book's quote like it's his job. From the author of bla bla bla, he stated. The author from this book this, the author from this book that... jesus christ. It gets quite irritating. It's like his book is based on other's book messages.

    He also take forever to get to the key point, writing bunch of pre-game non-sense. What can be written in a page ended spreaded out to a whole chapter. The materials maybe helpful, but as you quoted from another author stated, "Less is More". Less is indeed more. I was in the middle of reading and I can't help but to hop on the computer to write what I think of this book as of page 50.

    It is a revolutionary concept, and I was currently onto something similar. Hopefully, there is more profound insight to come and less "extreme outsourcing from other authors". I'm just giving my honest opinion. I'm not a hater or I would had gave it a 1 star.
    8 people found this helpful
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  • Reviewed in the United States on October 8, 2021
    I enjoyed reading this book. I recommend this read.
  • Reviewed in the United States on September 16, 2005
    This book was recommended to me by a friend. There is great information in here about when to leave your job, when your are planning on starting your own buisness. Good office etiquette advice about what to say or not to say about your new venture. Wish I had read this earlier!
    4 people found this helpful
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  • Reviewed in the United States on August 30, 2013
    I picked up the Kindle version of this book after reading Personal MBA and looking on their website where they recommended this book. It gives practical advice for the modern entrepreneur and how they can leverage technology and outsourcing to small specialized companies to build a business with relatively little capital.
    One person found this helpful
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  • Reviewed in the United States on February 17, 2013
    Just the information I was looking for. The information in this book is timeless. Focus on your core strengths and what you do best. Outsource everything else if at all possible. Looking forward to put these concepts into real life practice!
    One person found this helpful
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Top reviews from other countries

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  • Bruno Wagner
    4.0 out of 5 stars Quite good
    Reviewed in Brazil on August 6, 2014
    Looks somewhat like some other books BUT
    gives you a lot of energy to do whatever has to be done
    without excuses AND depending ONLY on yourself!
  • Jeremie
    4.0 out of 5 stars Online Business Entrepreneurs (mainly)
    Reviewed in France on February 13, 2015
    Bruce Judson clearly highlights how, in the modern society, we can all implement our own business more easily with the technologies offered to us nowadays. Great content.
  • Ty
    5.0 out of 5 stars Great book
    Reviewed in the United Kingdom on February 10, 2014
    An excellent book for any budding entreprenuer who wants to go it alone. Great read for inspiration and courage to go out there and do your thing, succeed.
  • 180.co.jp
    5.0 out of 5 stars 主流になるであろう情報時代のビジネスモデル
    Reviewed in Japan on September 11, 2014
    「従業員を多く抱えて規模を大きくする」というビジネスモデルは時代遅れ。

    少人数でも大企業に負けいないビジネスを構築するための指南書。
    数多くの具体的な実例を取り上げて説明してくれる。

    コストとリスクを最小限に抑えながら起業するためには、
    何が必要なのか理解できる本。

    読んで終わりではなく・・・
    一歩踏み出す勇気が必要である。
    Report

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