Learn more
These promotions will be applied to this item:
Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.
- Highlight, take notes, and search in the book
- In this edition, page numbers are just like the physical edition
Your Memberships & Subscriptions

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.
Read instantly on your browser with Kindle for Web.
Using your mobile phone camera - scan the code below and download the Kindle app.
Go It Alone!: The Secret to Building a Successful Business on Your Own Reprint Edition, Kindle Edition
There is an epidemic of unhappiness in the American workplace. A full 70 percent of workers in the United States report that they are disengaged from their jobs. When asked, "Do you have the opportunity to do what you do best every day?" only 20 percent of nearly 2 million employees said yes. It is no wonder that 56 percent of all Americans dream of starting their own business. So why don't they do so? Because starting one's own business is seen as difficult, expensive, and risky.
In this extraordinary book, successful Go It Alone! entrepreneur Bruce Judson explains that the conventional wisdom about starting your own business is stunningly wrong. Using the leverage of technology -- e-mail, the World Wide Web, and the remarkable array of off-the-shelf business services now available -- it is dramatically easier to start your own business. Magnified by these new services, it is also possible to create, for the first time, a highly focused business.
Bruce Judson shows you the practical steps that will allow nearly any individual to create a business, often using job skills that seem to require an entire corporation for support. It is no longer necessary to spend time on the tasks that don't add value. It is now possible to stay small but reap big profits. Go-it-alone businesses allow the individual the freedom to concentrate on their greatest skills. After reading this book, your motto will be "Do What You Do Best, Let Others Do the Rest."
- ISBN-13978-0061744273
- EditionReprint
- PublisherHarper Business
- Publication dateOctober 13, 2009
- LanguageEnglish
- File size339 KB
Kindle E-Readers
- Kindle Paperwhite
- Kindle Paperwhite (5th Generation)
- Kindle Oasis
- All New Kindle E-reader
- Kindle Paperwhite (11th Generation)
- Kindle Oasis (10th Generation)
- All new Kindle paperwhite
- Kindle Voyage
- Kindle Scribe (1st Generation)
- Kindle Paperwhite (10th Generation)
- Kindle
- Kindle Touch
- All New Kindle E-reader (11th Generation)
- Kindle Oasis (9th Generation)
- Kindle (10th Generation)
Fire Tablets
Customers who bought this item also bought
Editorial Reviews
From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From Booklist
Copyright © American Library Association. All rights reserved
Review
From the Back Cover
There is an epidemic of unhappiness in the American workplace. A full 70 percent of workers in the United States report that they are disengaged from their jobs. When asked, "Do you have the opportunity to do what you do best every day?" only 20 percent of nearly 2 million employees said yes. It is no wonder that 56 percent of all Americans dream of starting their own business. So why don't they do so? Because starting one's own business is seen as difficult, expensive, and risky.
In this extraordinary book, successful Go It Alone! entrepreneur Bruce Judson explains that the conventional wisdom about starting your own business is stunningly wrong. Using the leverage of technology -- e-mail, the World Wide Web, and the remarkable array of off-the-shelf business services now available -- it is dramatically easier to start your own business. Magnified by these new services, it is also possible to create, for the first time, a highly focused business.
Bruce Judson shows you the practical steps that will allow nearly any individual to create a business, often using job skills that seem to require an entire corporation for support. It is no longer necessary to spend time on the tasks that don't add value. It is now possible to stay small but reap big profits. Go-it-alone businesses allow the individual the freedom to concentrate on their greatest skills. After reading this book, your motto will be "Do What You Do Best, Let Others Do the Rest."
About the Author
Bruce Judson is a senior faculty fellow at the Yale School of Management. An entrepreneur and lawyer, Judson holds advanced degrees from Yale Law School and the Yale School of Management. He is a graduate of Dartmouth College. He is the author of Go It Alone! and Netmarketing, and the coauthor of Hyperwars. In 2008 he both predicted and hedged against the market crash, beating the investment results of virtually every mutual fund and hedge fund.
Product details
- ASIN : B000FC2KJW
- Publisher : Harper Business; Reprint edition (October 13, 2009)
- Publication date : October 13, 2009
- Language : English
- File size : 339 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 240 pages
- Page numbers source ISBN : 0060731133
- Best Sellers Rank: #155,137 in Kindle Store (See Top 100 in Kindle Store)
- #48 in Starting a Business (Kindle Store)
- #49 in Business Technology Innovation
- #82 in Startups
- Customer Reviews:
About the author

Bruce Judson is a Senior Faculty Fellow at the Yale School of Management and a New deal 2.0 Blog Braintruster (a project of the Franklin and Eleanore Roosevelt Institute), and the author of the new book, "It Could Happen Here: America on the Brink," which was recently released by HarperCollins.
Judson is a bestselling author, a successful entrepreneur, and one of the nation's leading experts on how technology has transformed the workplace.
His interest in economic inequality, and intense study of its implications, arose from his experience in seeing how the benefits of the technological revolution were being divided within the nation.
Judson holds a JD from the Yale Law School and an MBA from the Yale School of Management. He was the Co-founder and Editor-in-Chief of the "Yale Journal on Regulation" and a Senior Editor of the "Yale Law Journal."
Judson's books have been selected by multiple entities in the "short lists" of the best business books published in the year of their release, and his previous book, Go It Alone!, is believed to be the only non SBA book ever recommended on the learning home page of the Small Business Administration's Web site.
Judson is frequently quoted in the national media,such as "The New York Times," "The Wall Street Journal," and "USA Today." His earlier work on entrepreneurship, and empowering individuals, was the subject of a special profile in "The Wall Street Journal"
Most people develop a point of view and then start to make noise. In writing "It Could Happen Here" Judson took an alternative approach: He spent years researching and writing the book "so that I would have a clear, meaningful perspective" he says. "If you get distracted by writing in response to each new event, you can lose the ability to focus on establishing a deeper understanding of what's happening in the nation, which was my overall goal" he says.
Now that the book is complete, Judson is participating in the important public debate surrounding these issues and has rapidly emerged as a recognized, unique perspective, that places what is happening in our nation today in the context of the nation's longer history. Posts at his blog, www.ItCouldHappenHere, are now regularly syndicated as featured articles on the "Huffington Post," on "The Business Insider", at the New Deal 2.0 Blog, and have been frequently referenced in "Economist's View."
At his blog, Judson describes why he wrote it "It Could Happen Here" and the purpose of his ongoing writing. He wrote:
"Income inequality is at the highest recorded levels in the history of the nation. Despite almost universal predictions that the Gap would decrease in 2008, as a result of the Great Recession, the latest data suggest that it increase. This is scaring and frightening: The nation is now in a self-perpetuating cycle which, as demonstrated by recent experience and history, will continue unless substantial, inevitably controversial reforms are undertaken.
To date, there appears to be no appetite for the kind of wide-ranging reforms that would be necessary to reverse our spiral toward a nation sharply divided between a privileged few and an underclass that struggles from day to day and lacks basic economic security.
America has never been a nation of have's and have not's. One of the great strengths of the nation has always been the self-correcting nature of or democracy. But, our most eminent political theorists have pointed out that there could easily come a time when the political power of the wealthy, who will inevitably fight to protect their prerogatives, may overwhelm our ability to self-correct. There is reason to believe we are rapidly approaching that point.
"It Could Happen Here" was written as a wake-up call. The book explores the dangers of our evolving society, and the impact of a collapsing middle class, combined with the growing distance between rich and poor, on our nation: the health of our economy, our democracy, our social fabric, and even our long-term political stability.
This blog is my ongoing effort to indicate how the issues in today's headlines relate to the central challenge economic inequality poses for America."
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find the book provides useful information about when to leave a job. It offers concise key points and helps them focus on their core strengths. The book is readable and received well by customers.
AI-generated from the text of customer reviews
Select to learn more
Customers find the book provides useful information about when to leave your job and focusing on your core strengths. They appreciate the concise key points and objective advice. However, some readers feel the materials are helpful but not as comprehensive as others have mentioned.
"...Stillt he information is valuable" Read more
"...the book is informative and the author is the prime example on how it work in real world...." Read more
"...The materials maybe helpful, but as you quoted from another author stated, "Less is More". Less is indeed more...." Read more
"This book was recommended to me by a friend. There is great information in here about when to leave your job, when your are planning on starting..." Read more
Customers find the book easy to read. They also appreciate the good shipping service.
"I enjoyed reading this book. I recommend this read." Read more
"What an incredible book! It really got me thinking and coming up with ideas for my business. Now I just need to apply the knowledge" Read more
"Great read." Read more
"Good shipper & nice book!" Read more
Top reviews from the United States
There was a problem filtering reviews. Please reload the page.
- Reviewed in the United States on January 14, 2013I have tree sites beginning and making errors, grate value for me...focus on most important points,sometime we forget, do what you enjoy, do what you know or can learn easy, automatism this is very important point if you are from type writing machine era, internet is scale volume and less manual work, even reread with other words makes us to rethink certain important points, protect from competition, keep under radar ,outsource to have time to make the most extremely important to go alone. Speed must be remembered, metrics, get paid soon, make it easy, kaizem make it better and better, look with client's eye.... And more. I got 2O phrases to read at least once a week.
- Reviewed in the United States on May 23, 2013the authors experience is based heavily on his technical knowledge on e-business. i not sure if all of it is applicable to those developing businesses in places that are outside of the metropole. Stillt he information is valuable
- Reviewed in the United States on September 8, 2005I was looking for this kind of book explaining about the right detail on doing business while keeping the day job and in the future before going fulltime with my venture. the book is informative and the author is the prime example on how it work in real world.
The only drawback i have from the book is some repetitive word he always use "outsourcing" which somewhat annoying to read most of the time, but overall the messages and information is worth the price and you can't go wrong with that, Would i recommend it, you bet..
- Reviewed in the United States on August 22, 2012The author may be a successful entrepreneur but is a terrible writer. He doesn't have his own voice. I'm about 50 pages in where he talks about extreme outsourcing. His writing style IS extreme outsourcing. He outsources other's book's quote like it's his job. From the author of bla bla bla, he stated. The author from this book this, the author from this book that... jesus christ. It gets quite irritating. It's like his book is based on other's book messages.
He also take forever to get to the key point, writing bunch of pre-game non-sense. What can be written in a page ended spreaded out to a whole chapter. The materials maybe helpful, but as you quoted from another author stated, "Less is More". Less is indeed more. I was in the middle of reading and I can't help but to hop on the computer to write what I think of this book as of page 50.
It is a revolutionary concept, and I was currently onto something similar. Hopefully, there is more profound insight to come and less "extreme outsourcing from other authors". I'm just giving my honest opinion. I'm not a hater or I would had gave it a 1 star.
- Reviewed in the United States on October 8, 2021I enjoyed reading this book. I recommend this read.
- Reviewed in the United States on September 16, 2005This book was recommended to me by a friend. There is great information in here about when to leave your job, when your are planning on starting your own buisness. Good office etiquette advice about what to say or not to say about your new venture. Wish I had read this earlier!
- Reviewed in the United States on August 30, 2013I picked up the Kindle version of this book after reading Personal MBA and looking on their website where they recommended this book. It gives practical advice for the modern entrepreneur and how they can leverage technology and outsourcing to small specialized companies to build a business with relatively little capital.
- Reviewed in the United States on February 17, 2013Just the information I was looking for. The information in this book is timeless. Focus on your core strengths and what you do best. Outsource everything else if at all possible. Looking forward to put these concepts into real life practice!
Top reviews from other countries
- Bruno WagnerReviewed in Brazil on August 6, 2014
4.0 out of 5 stars Quite good
Looks somewhat like some other books BUT
gives you a lot of energy to do whatever has to be done
without excuses AND depending ONLY on yourself!
- JeremieReviewed in France on February 13, 2015
4.0 out of 5 stars Online Business Entrepreneurs (mainly)
Bruce Judson clearly highlights how, in the modern society, we can all implement our own business more easily with the technologies offered to us nowadays. Great content.
- TyReviewed in the United Kingdom on February 10, 2014
5.0 out of 5 stars Great book
An excellent book for any budding entreprenuer who wants to go it alone. Great read for inspiration and courage to go out there and do your thing, succeed.
-
180.co.jpReviewed in Japan on September 11, 2014
5.0 out of 5 stars 主流になるであろう情報時代のビジネスモデル
「従業員を多く抱えて規模を大きくする」というビジネスモデルは時代遅れ。
少人数でも大企業に負けいないビジネスを構築するための指南書。
数多くの具体的な実例を取り上げて説明してくれる。
コストとリスクを最小限に抑えながら起業するためには、
何が必要なのか理解できる本。
読んで終わりではなく・・・
一歩踏み出す勇気が必要である。