The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

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From The Personal MBA's List of the 99 Best Business Books...


Review: 'Deep Survival' by Laurence Gonzales

On the face of it, this book has absolutely nothing to do with business: it's a collection of stories about people who have found themselves fighting for their lives, and have survived. There is, however, a method to my madness.

If you want to really learn about a complex system like the human mind, study what happens when it's pushed to the breaking point. Deep Survival flawlessly explains how the mind processes strong emotions and instincts, develops models of how the world works, and continuously adjusts those models in stressful and demanding circumstances.

Between stories of mountain climbers getting caught in an avalanche, hikers getting lost in the wilderness, and sailors being shipwrecked without equipment, you'll learn about the importance of "Positive Mental Attitude", the effect of stress and uncertainty on physical and mental performance, and the importance of being present in the moment and accepting the current reality, no matter how bad things seem.

Life in the business world can be tough: layoffs, recessions, and business failures are not uncommon, and this book will help you tremendously if you ever find yourself experiencing hard times. As in life, survival in business is a combination of attitude and skill, and Deep Survival can help you develop the mental and emotional fortitude necessary to make it through to better days.


Buy 'Deep Survival' by Laurence Gonzales


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The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

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