Master the Art of Business
A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.
From The Personal MBA's List of the 99 Best Business Books...
Review: 'The Halo Effect' by Phil Rosenzweig
In this book, Phil Rosenzweig kills all of the sacred cows of modern management theory, grinds them up into hamburger, adds a massive pile of charcoal, strikes a match, and creates a bonfire large enough to be seen from space.
In The Halo Effect, Rosenzweig argues that most business managers and the business press are systematically delusional when it comes to picking theories about the reasons for strong company performance.
The nine delusions covered in this book read like a management-oriented version of How to Lie with Statistics:
- Confusing temporary fortune with lasting success
- Correlation vs. causation errors
- Pervasive sample bias
- Favoring for single explanations instead of multiple factors
- Inadequate business comparisons
- Poor data quality
- Comparing results on absolute instead of relative terms
- Searching for the "formula" for perpetual success
Rosenzweig isn't shy about kicking butt and taking names: you'll learn why Good to Great, Built to Last, In Search of Excellence, and other high-profile business books of the past few decades have more value as "business bedtime stories" than as blueprints for improving company performance.
After reading The Halo Effect, you'll develop a healthy degree of skepticism when it comes to the latest management fads, be able to identify when you're in danger of succumbing to wishful thinking, and be better prepared to avoid falling for the promise of a simple solution to management issues.
Buy 'The Halo Effect' by Phil Rosenzweig
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Master the Art of Business
A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.
About Josh Kaufman
Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.
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