The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

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From The Personal MBA's List of the 99 Best Business Books...


Review: 'Indispensable' by Joe Calloway

In business, customer loyalty is priceless: the last thing you want to become is another faceless commodity. Indispensable will teach you how to achieve the "Holy Grail" of business: becoming a company your customers simply can't live without.

Joe Calloway is a marketing consultant who has studied thousands of different businesses, and he's identified five primary ways companies make themselves indispensable. (1) They are constantly improving their offering; (2) They focus on being consistent and dependable; (3) They constantly communicate with their customers; (4) They understand the long-term goals of their customers; (5) They consistently over-deliver on the expectations of their customers.

"Focus on the customer" seems like common sense, but it's rare to find a business that truly operates with the best interests of their customers in mind. The stories and case studies presented in Indispensable illustrate precisely how to impress your customers so much that they won't do business with anyone but you.


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The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

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