The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

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From The Personal MBA's List of the 99 Best Business Books...


Review: 'The 1% Windfall' by Rafi Mohammed

Pricing your offer involves a delicate balancing act. If you charge too little, you're diminishing your profits. If you charge too much, you risk losing paying customers. As a result, "loss aversion":/loss-aversion/ typically pushes us to charge less than what our offer is worth.

The 1% Windfall is a compilation of fundamental guidelines that will help you set the highest supportable price for your offer. Rafi Mohammed is an experienced pricing consultant with experience helping major companies make pricing decisions. In most cases, even a very small price increase can improve profits without dramatically impacting sales.

Since the price of your offer is tied directly to the "value":/value-based-pricing/ you're providing, so The 1% Windfall spends a lot of time detailing various "forms of value":/12-standard-forms-of-value/, "bundling":/bundling/ strategies, "tradeoffs":/tradeoffs/, "risk reversal":/risk-reversal/, versioning, and differential pricing.

Optimizing your pricing strategy is one of the most effective ways to ensure your business is generating as much profit as possible. If pricing is a consistent challenge for your company, you'll find The 1% Windfall useful reading.


Special thanks to Brian Mermelshtein for recommending this book.


Buy 'The 1% Windfall' by Rafi Mohammed


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The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

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