The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

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From The Personal MBA's List of the 99 Best Business Books...


Review: 'Tribes' by Seth Godin

Leadership isn't something reserved for the CEOs of this world - if you care deeply about making some type of change happen, the only thing preventing you from taking the lead is your own hesitation. Tribes is a meditation on the nature of leadership and what it means to lead a group of people toward a shared objective.

There are millions of people in this world who care about the same things that you do - people who would be willing to follow, as long as you step up to take the lead. As it turns out, leadership is a lot like marketing - do something worth talking about and worth getting excited about, and your "tribe" will find - and follow - your lead.

The internet has made organizing a tribe of common cause much easier, but leadership is ultimately a human act. By reading Tribes, you'll have a greater understanding of why people form tribes, and a greater confidence in your ability to lead people towards something great.


(The Personal MBA also recommends two other books by Seth Godin: Permission Marketing and All Marketers Are Liars.)


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The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

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