Master the Art of Business
A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.
Chapter 4: Value Delivery
"A satisfied customer is the best business strategy of all."
Michael LeBoeuf, business professor and author of How to Win Customers and Keep Them for Life
Every successful business actually delivers what it promises to its customers. There’s a term for a person who takes other people’s money without delivering equivalent value: “scam artist.”
Value-Delivery involves everything necessary to ensure every paying customer is a happy customer: order processing, inventory management, delivery/fulfillment, troubleshooting, customer support, etc. Without Value-Delivery, you don’t have a business.
The best businesses in the world deliver the value they’ve promised to their customers in a way that surpasses the customer’s expectations. Customers like to get the benefits of their purchases quickly, reliably, and consistently.
The more happy customers a business creates, the more likely it is that those customers will purchase from the company again. Happy customers also increase the likelihood that they’ll others about what you do, improving your Reputation and bringing in even more potential customers.
Successful businesses satisfy their customers most of the time in the midst of a changing environment. Unsuccessful businesses fail to make their customers happy, lose them, and eventually fail.
Key Ideas in Chapter 4
Finance
→Master the Art of Business
A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.
About Josh Kaufman
Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.
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