The Personal MBA - Master the Art of Business
By Josh Kaufman
Read the #1 International Business Training Bestseller! Order your copy now...
"I've run across few people who conceptually 'grok' how to get things done better than Josh Kaufman." - David Allen, author of Getting Things Done
"A masterpiece. This is now the one 'START HERE' book I'll be recommending to everybody interested in business. An amazing overview of everything you need to know. Covers all the basics, minus buzz-words and fluff. Look at my notes for an example, but read the whole book. One of the most inspiring things I've read in years. Want proof? I asked the author to be my coach/mentor afterwards. It's that good." - Derek Sivers, founder of CDbaby.com and sivers.org
What is the Personal MBA?
If you want to master the art of business, you don't need to go to business school. You do need to learn the fundamentals of modern business practice - how to systematically understand how real businesses operate, how to maximize your personal productivity, and how to consistently conduct intelligent experiments to improve your results. With a little time and effort, you can easily learn these skills on your own, without spending a lot of money.
The Personal MBA is designed to help you educate yourself about the art of business on your own terms. Business is essentially applied rationality: a systematic process of thinking that produces a real-world result. Instead of mortgaging your life to go to business school, it's possible to dramatically increase your knowledge of business on your own time and with little cost - without setting foot inside a classroom. This website will teach you how.
If you're interested in mastering the art of business, The Personal MBA: Master the Art of Business is the best place to start. The Personal MBA is more flexible than a traditional MBA program, doesn't involve going into massive debt, and won't interrupt your income stream for two years. Just pick up one of the best business books available, learn as much as you can, then go out into the real world and make great things happen.
Master the Fundamentals, Hone Your Business Instincts, and Save a Fortune in Tuition
Understanding the fundamental principles of business will give you essential tools you can rely on to make good business decisions. If you learn these critically important concepts, you'll be in the top 0.01% of the human population when it comes to knowing:
- How businesses actually work.
- How to start a new business.
- How to improve an existing business, whether it's a solo venture or Fortune 50.
- How to use business-related skills to accomplish your personal goals.
The Personal MBA explains concepts such as:
- The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve—and how to find hungry markets just waiting to be served.
- The 12 Forms of Value: There's more to business than products and services. There are actually twelve ways to create value for your customers, and the most successful businesses combine several.
- The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase your business' profitability - if you know how to support the price you're asking.
- 4 Methods to Increase Revenue: There are only four ways for a business to bring in more money. Do you know what they are?
True leaders aren't made by business schools — they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book, and you will learn the principles it takes most business professionals a lifetime of trial and error to master.
What Business Leaders Think About The Personal MBA...
"No matter what they tell you, an MBA is not essential for landing or handling a good business job. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game." - Kevin Kelly, founding executive editor of Wired magazine and author of What Technology Wants
"An enterprising and thrifty way to hack business school. This is a fantastic resource for motivated autodidacts looking to get into business." - Gina Trapani, founding editor of Lifehacker and author of Upgrade Your Life
"A creative, breakthrough approach to business education. I have an MBA from a top business school, and this book helped me understand business in a whole new way." - Ali Safavi, Executive Director of International Sales & Distribution, The Walt Disney Company
"Fundamentals are fundamentals. Whether you're an entrepreneur or an executive at a Fortune 50 company, this book will help you succeed." - John Mang, Vice President of Japan Fabric & Home Care, Procter & Gamble
"These concepts really work: I'm booked solid with clients, making 8x more money, feeling far less overwhelmed, and having a lot more fun. If you want to live up to your potential, you can't afford to miss this book." – Tim Grahl, Founder and CEO, Out:Think Group
"After one hour with Josh, I immediately used his advice to bring in an extra $120,000 this year. These simple principles are astoundingly effective." - Dan Portnoy, Founder and CEO, Portnoy Media Group
"The comprehensiveness here is truly impressive. Josh has synthesized the most important topics in business into a book that truly lives up to its title. It's rare to find complicated concepts explained with such clarity. Highly recommended." - Ben Casnocha, Author, My Start-Up Life: What a (Very) Young CEO Learned on His Journey Through Silicon Valley
"I used the mental models in this book to create a profitable business in less than 4 weeks. Josh quickly dispels many mistaken beliefs about entrepreneurship, and his guidance has made me vastly more productive and successful, and my life more fulfilling." - Evan Deaubl, President and CEO, Tic Tac Code LLC
"This book goes far beyond business: I used the marketing, sales, and communication principles in this book to complete my PhD and land a highly-competitive postdoc and professorship at a world-class research university. Whatever you do for a living, this book will help you do it even better." - Dr. Zachary Gagnon, Assistant Professor of Chemical Engineering, Johns Hopkins University
"If you're thinking of starting a business, this book will radically increase your confidence. If you're already running a business, this book will help you identify weaknesses in your systems to get better results. If you're thinking about plunging yourself into debt to get an MBA, this book will challenge you to your core. Are you more interested in becoming a better businessperson, or having a document to hang on your wall to impress people?" – Daniel Joshua Rubin, Playwright and Portrait Artist
"I graduated with an MBA in 2005 before I encountered the Personal MBA, but I still felt like I didn't know anything about business. In retrospect, I wish I would've read this book before enrolling in an MBA program – it would've helped me be more mindful while completing my degree. Who knows… I might have skipped the MBA completely. This is easily the best foundational business book available." - Roger Hui, Technical Account Manager at RedHat, Inc.
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