The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

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What Is 'Autocatalysis'?

Autocatalysis is a reaction whose output produces the raw materials necessary for an identical reaction.

An autocatalyzing system will produce the inputs needed for the next cycle as a by-product of the previous cycle. This results in a positive, self-reinforcing Feedback Loop, where the system will grow until the system changes and produces less output.

Example: money spend in direct marketing that brings in more revenue, which the company spends on more more direct marketing, which brings in even more revenue.

If your system has an autocatalyzing element, it'll grow more quickly.

Questions About 'Autocatalysis'


"The system that will evolve most rapidly must fall between, and more precisely on, the edge of chaos—possessing order, but with the parts connected loosely enough to be easily altered."

E. O. Wilson, systems theorist


From Chapter 9:

Understanding Systems


https://personalmba.com/autocatalysis/



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The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

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