Master the Art of Business
A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.
Chapter 6: The Human Mind
"Ninety percent of this game is half mental."
Yogi Berra, former professional baseball player and malapropist
Now that we’ve covered the essentials of how businesses work, we’re going to shift gears into understanding how people work.
Businesses are built by people for people. As we discussed in Value-Creation and Value-Delivery, if people did not have needs and wants, businesses wouldn’t exist. Likewise, if there were no people to fulfill these needs and wants, businesses couldn’t operate.
Understanding how we take in information, how we make decisions, and how we decide what to do or what not to do is critical if you want to create and sustain a successful business venture. Once you have a clear picture of how The Human Mind works, it’s easy to find better ways to get things done and work more effectively with others.
Key Ideas in Chapter 6
- Caveman Syndrome
- Performance Requirements
- The Onion Brain
- Perceptual Control
- Reference Level
- Conservation of Energy
- Guiding Structure
- Reorganization
- Conflict
- Pattern Matching
- Mental Simulation
- Interpretation and Reinterpretation
- Motivation
- Inhibition
- Status Signals
- Status Malfunction
- Loss Aversion
- Threat Lockdown
- Cognitive Scope Limitation
- Association
- Absence Blindness
- Contrast
- Scarcity
- Novelty
Working With Yourself
→Master the Art of Business
A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.
About Josh Kaufman
Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.
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