The Personal MBA cover

The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


What Is 'Cognitive Scope Limitation'?

Cognitive Scope Limitation is the way the human mind tends to simplify reality when it becomes too overwhelming for the mind. This is what happens when you walk on Times Square: you can't possibly feel emotionally connected to so many strangers.

It's not possible to expand the scope of information in our minds, we just can't handle so much reality.

Personalizing an issue is the best way to overcome this limitation. It helps to personalize decisions by imagining they affect someone close to us. What if your (present, distant, or metaphorical) grandchild evaluated the results of your decision? What if it appeared on the front page of the newspaper?

Questions About 'Cognitive Scope Limitation'


"One death is a tragedy. A million deaths is a statistic."

Kurt Tucholsky, German satirist

From Chapter 6:

The Human Mind


http://personalmba.com/cognitive-scope-limitation/



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The Personal MBA cover

The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

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