The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

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From The Personal MBA's List of the 99 Best Business Books...


Review: 'Blue Ocean Strategy' by W. Chan Kim & Renee Mauborgne

The thesis of Blue Ocean Strategy is simple: why compete with other firms if you don’t have to? In contrast to Michael Porter’s work, W. Chan Kim and Renee Mauborgne advocate a different approach to strategy: focus on creating new industries that change the competitive landscape completely.

By focusing your resources on creating uncontested market space (a “Blue Ocean”), you’re working to simultaneously make your firm the industry leader and make your current competition irrelevant.

Blue Ocean Strategy will help you identify new areas of business that your company can pioneer. After all, there’s no sense in operating in highly competitive war-zones (“Red Oceans”) if you have a choice.

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The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

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