The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


What Is 'Perceived Value'?

Perceived Value determines how much your customers will be willing to pay for your offer.

The less attractive the End Result, and the more involvement required to get the benefit, the lower the perceived value will be.

Josh Kaufman Explains 'Perceived Value'

All forms of value are not created equal. “Value” is in the eye of the beholder.

Perceived Value determines how much your customers will be willing to pay for what you’re offering. The more valuable a prospect believes your offer is, the more likely they’ll be to buy it, and the more they’ll be willing to pay.

The most valuable offers do one or more of the following:

It’s important to note that Perceived Value is a subjective matter, and depends on your prospect’s current situation, values, beliefs, and worldview. If your prospects don’t believe your offer is valuable, they won’t be Receptive to your offer.

Focus on providing the most significant benefits and the highest status in a way that requires the least amount of end-user effort and frustration, and you’ll increase the Perceived Value of your offer.

Questions About 'Perceived Value'


"People don't trade money for things when they value their money more highly than they value the things."

Roy H. Williams, The Wizard of Ads


From Chapter 1:

Value Creation


https://personalmba.com/perceived-value/



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The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

More about Josh Kaufman →