The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

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From The Personal MBA's List of the 99 Best Business Books...


Review: 'The Design of Everyday Things' by Donald Norman

Products and services don't exist in a vacuum: they're created by and for people. The Design of Everyday Things describes how designers can successfully create products that actually meet the needs of the end user.

A cognitive scientist by background, Norman is an advocate of what he calls "User-Centered Design": the process of designing from the perspective of the people who will actually be using the product. Through the use of hundreds of examples, you'll learn a great deal about how people actually interact with the objects around them, learn how to use new tools, and figure out what to do next when things don't work as expected.

The Design of Everyday Things is a broad introduction to the role design plays in our daily lives, a primer in how to notice good and bad design in the world around you, and a set of principles that will help you use your imagination, intuition, and experience to create products and services people enjoy using.


Buy 'The Design of Everyday Things' by Donald Norman


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The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

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