The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

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From The Personal MBA's List of the 99 Best Business Books...


Review: 'Universal Principles Of Design' by William Lidwell et al

For me, the primary purpose of reading business books is discovering new mental models: foundational concepts that teach you how to understand a wide variety of situations. That's why I love this book.

In little more than 200 pages, Universal Principles of Design explains a wide variety of foundational design concepts, including performance load, Occam's Razor, and the product adoption life-cycle.

Superbly illustrated and thoroughly explained, this text provides a detailed summary of over 100 mental models that relate to the design process. Each principle is explained in two pages, complete with visual examples and references to other texts for further study.

Whenever you're stuck with a design issue, need inspiration, or want to improve an existing design, pick up Universal Principles of Design.


Buy 'Universal Principles Of Design' by William Lidwell et al


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The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

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