The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


What Is An 'End Result'?

Marketing works better when it focuses on the End Result. People don't buy books, they buy knowledge.

It's more comfortable to focus on features, on what your offer does, but it's more effective to focus on benefits, what your offer_ provides._

The End Result is usually an experience related to a Core Human Drive.

Questions About 'End Results'


"People don't buy quarter-inch drills; they buy quarter-inch holes."

Theodore Levitt, economist and former professor at Harvard Business School


From Chapter 2:

Marketing


https://personalmba.com/end-result/



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The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

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