The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


From The Personal MBA's List of the 99 Best Business Books...


Review: 'The Copywriter's Handbook' by Robert Bly

Writing effective sales copy is critical to achieving your sales goals. Informally known as the "Copywriter's Bible," The Copywriter's Handbook is an essential resource for everyone responsible for creating marketing materials that sell.

Good copy engages the reader, builds interest in the product, and tells the prospect exactly how to take action. In this book, you'll learn how to write attention-grabbing headlines, tell engaging stories that highlight the benefits of your product, build trust through the use of testimonials and guarantees, ultimately resulting in a successful sale.

Whether you're creating a sales letter, a pay-per-click search engine ad, or a web page, The Copywriter's Handbook will help you write copy that builds your business.


Buy 'The Copywriter's Handbook' by Robert Bly


Books purchased through this website support The Personal MBA's ongoing research.



WANT TO BE NOTIFIED WHEN UPDATES ARE PUBLISHED? Subscribe to Josh Kaufman's email newsletter. You'll receive Personal MBA updates, Josh's award-winning research, and useful resources that will help you make more money, get more done, and have more fun. It's free!

The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

More about Josh Kaufman →