The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


What Is A 'Narrative'?

Narrative – storytelling – is part of human nature. Creating a compelling story is a great way to improve an offer.

Most compelling stories follow a typical format: the story of the Hero. Your customers want to be heroes. They want to be successful, powerful, admired  and determined.

Telling a story of someone who has already walked the path your prospect is considering is a powerful way to make them interested.

The more vivid, clear and compelling your story, the more prospects you'll attract.

Questions About 'Narrative'


"A tale in everything."

William Wordsworth, poet


From Chapter 2:

Marketing


https://personalmba.com/narrative/



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The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

More about Josh Kaufman →