The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


What Is 'Controversy'?

Controversy means publicly taking a position that not everyone will agree with, approve of, or support. Used constructively, it's very effective to attract Attention.

If you agree with everyone, your position is boring and no one will care.

It's okay to disagree, call out or position against something, because it provokes discussion, and discussion is Attention.

Controversy with an ethical purpose is valuable. Controversy for the sake of controversy is not. Always keep your goal in mind.

Questions About 'Controversy'


"If you want an audience, start a fight."

Irish Proverb


From Chapter 2:

Marketing


https://personalmba.com/controversy/



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The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

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