The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


What Is 'Reputation'?

Reputation is what people think about a company or offer.

Building a strong reputation is very valuable; people are willing to pay more for a good reputation.

It's critical to understand that you don't control your reputation, people will decide what your reputation is. You can't "manage" it. You can only improve it over time by making sure that those who do business with you are glad they did.

Building a good reputation takes time and effort, but it's the most effective kind of marketing there is.

Questions About 'Reputation'


"Like it or not, the market's perception becomes your reality."

Howard Mann, actor and comedian


From Chapter 2:

Marketing


https://personalmba.com/reputation/



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The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

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