The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


What Is 'Free'? (Marketing)

Giving something away for Free attracts attention quickly. People love getting something for nothing.

Free gives your potential customers a chance to experience the value you provide. It may net you sales that you wouldn't have had otherwise.

It's critical to remember that attention alone doesn't pay the bills. Focus on giving away real value that attract real, paying customers.

Questions About 'Free'


"To charge nobody nuthin' is a guarantee of no profit. Getting attention is not the same as getting paid."

Joseph Ferrara, intellectual property attorney


From Chapter 2:

Marketing


https://personalmba.com/free/



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The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

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