The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


What Is 'Permission'? (Marketing)

Permission is a real asset: when your prospective customers ask you to follow-up with more information, you're in prime position to make a sale.

Asking for (and obtaining) Permission to follow-up is more valuable than interruption-based advertising like TV commercials.

The best way to get Permission is to ask for it. Whenever you provide value to people (e.g.: Free), ask them if it's okay to continue to give them more value in the future.

The goal is to make the list of prospects that have given you permission to grow. The more it grows, the more sales you'll eventually land.

Don't abuse the privilege. Make it clear for your customers what they'll be getting and how it'll benefit them. Never spam!

Questions About 'Permission'


"Selling to people who actually want to hear from you is more effective than interrupting strangers who don't."

Seth Godin


From Chapter 2:

Marketing


https://personalmba.com/permission/



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The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

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