The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


What Is 'Attention'?

The most important rule of Marketing: Attention is limited. People are expert at filtering, because they can't pay attention to everything.

To be noticed you need to find a way to be more interesting or useful than your competition.

You don't want_ just_ Attention. You want the attention of prospects who will ultimately purchase from you.

Business is about making sales, not winning a popularity contest.

Questions About 'Attention'


"In an attention economy (like this one), marketers struggle for attention. If you don't have it, you lose."

Seth Godin, best-selling author of Permission Marketing, Purple Cow, and Tribes


From Chapter 2:

Marketing


https://personalmba.com/attention/



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The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

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