The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


What Is 'Receptivity'? (Marketing)

Receptivity is a measure of how open s person is to your message. People ignore what they don't care about.

The form and customization of your message influences how receptive people are the information it contains.

The two primary components of Receptivity are "what" and "when." People are more receptive to certain things at certain times.

Questions About 'Receptivity'


"They say it takes 7 exposures to a product ad before you'll want to buy it, but after 8,743 spam emails for Viagra, I still don't want it!"

Erin Pavlina, intuitive counselor and blogger at erinpavlina.com


From Chapter 2:

Marketing


https://personalmba.com/receptivity/



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The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

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