The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


What Is A 'Probable Purchaser'?

Your Probable Purchaser is the type of person who is perfectly suited to what you are offering.

Don't try to get everyone's Attention. Focus on getting the attention of the right people at the right time.

By spending your limited resources on the people who are already interested in what you are offering, you'll maximize the effectiveness of your efforts.

Questions About 'Probable Purchaser'


"There are 6 billion people on this planet. 99.999% of them would rather not give you their money."

Hugh MacLeod, cartoonist and author of Ignore Everybody


From Chapter 2:

Marketing


https://personalmba.com/probable-purchaser/



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The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

More about Josh Kaufman →