The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


What Is 'Visualization'? (Marketing)

The most effective way to get people to want what you offer, is to encourage them to Visualize how their lives would be if they accept it.

The best way to help your customers visualize is to expose them to as much sensory information as possible.

The goal of Visualization is to guide the customer to stop comparing and start wanting.

Questions About 'Visualization'


"When your work speaks for itself, don't interrupt."

Henry J. Kaiser, pioneer of modern shipbuilding and founder of Kaiser Permanente


From Chapter 2:

Marketing


https://personalmba.com/visualization/



WANT TO BE NOTIFIED WHEN UPDATES ARE PUBLISHED? Subscribe to Josh Kaufman's email newsletter. You'll receive Personal MBA updates, Josh's award-winning research, and useful resources that will help you make more money, get more done, and have more fun. It's free!

The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

More about Josh Kaufman →