The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

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From The Personal MBA's List of the 99 Best Business Books...


Review: 'The 22 Immutable Laws of Marketing' by Al Ries & Jack Trout

Marketing is the art of attracting attention and making people interested in what you have to offer. In The 22 Immutable Laws of Marketing, you'll learn time-tested ways to make your offer stand out, even in the most competitive of markets.

Ries and Trout are masters of finding patterns in promotion - what works, and what doesn't. The advice in The 22 Immutable Laws of Marketing is simple and straightforward: be first in the customer's mind. If you're not first, create a new category you can be first in. Position yourself clearly against your competition, and stay consistent with your position. Each "immutable law" is backed by several examples, making it easy to see the laws in practice.

If your offer doesn't stand out, it won't sell. Instead of testing everything yourself, it helps to learn what works, without making avoidable, painful, and expensive mistakes. The 22 Immutable Laws of Marketing will help ensure your marketing efforts pay off the first time.


Buy 'The 22 Immutable Laws of Marketing' by Al Ries & Jack Trout


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The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

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