The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

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What Is 'Framing'?

Framing is the act of emphasizing the critical details of your offering and deemphasizing the others.

You can't include every detail of your message. We rely on framing because we have limited time and limited attention.

By emphasizing certain benefits of your offer, you can maximize persuasive power.

Framing is not the same as lying. Don't leave out information that your customers have the right to know: being less-than-truthful will decrease customer satisfaction and permanently harm your Reputation.

Questions About 'Framing'


"Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth."

Marcus Aurelius, Roman emperor and philosopher


From Chapter 2:

Marketing


https://personalmba.com/framing/



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The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

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