The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

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From The Personal MBA's List of the 99 Best Business Books...


Review: 'Influence: The Psychology Of Persuasion' by Robert Cialdini

A self-described "sucker" for sales tactics, Robert Cialdini was every salesman's dream prospect, and he wanted to know why. To find out, Dr. Cialdini, a social psychologist, worked undercover in fields like sales, PR, advertising, and fund-raising to discover what actually makes people comply with the demands of others. Influence: The Psychology of Persuasion is the summary of what he learned.

Influence identifies six ways that people are consistently, unsuspectingly, and (often) automatically persuaded: reciprocity, scarcity, liking, authority, social proof, and commitment/consistency. Knowing these natural psychological tendencies will help you in two ways: (1) you'll become more persuasive, and (2) you'll be able to identify when these tendencies are present, protecting you from being misled in the future.

As a side note, Influence is on the recommended reading list of Print Kindle


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The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

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