The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


What Is 'Preoccupation'?

In order to earn the Attention of a prospect, you must divert their attention from what they’re already doing. It's best to assume your prospects begin in a state of Preoccupation: they're doing something else.

The best way to break a potential prospect’s Preoccupation is to provoke a feeling of curiosity, surprise, or concern.

The stronger and more emotionally compelling the stimuli, the easier it is to attract attention.

Questions About 'Preoccupation'


"You wouldn't worry so much about what others think of you if you realized how seldom they do."

Eleanor Roosevelt, former First Lady of the United States


From Chapter 2:

Marketing


https://personalmba.com/preoccupation/



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The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

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