The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


What Is 'Hook'? (Marketing)

A Hook is a single phrase or sentence that describes an offer's primary benefit.

When creating a Hook, emphasize what's uniquely valuable about your offer and why people should care. Remember: it takes time. Crafting a Hook is a creative exercise.

The better your Hook, the more Attention you'll grab, and the easier it'll be for your message to spread.

Questions About 'Hooks'


"If you can do it, it ain't braggin'."

Dizzy Dean, Hall of Fame baseball player


From Chapter 2:

Marketing


https://personalmba.com/hook/



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The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

More about Josh Kaufman →