The Personal MBA cover

The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


What Is 'The Iron Law of the Market'?

Here's the Iron Law of The Market: even the most ingenious idea will fail if no one wants it - creating something no one wants is a waste.

Find ways to serve existing markets vs. building something, then finding a market to sell it to.

This "iron law" is cold, hard, and unforgiving - ignore it, and you will fail.

Questions About 'The Iron Law of the Market'


"Market matters most; neither a stellar team nor fantastic product will redeem a bad market. Markets that don’t exist don’t care how smart you are."

Marc Andreesen, venture capitalist and founder of Netscape

From Chapter 1:

Value Creation


http://personalmba.com/iron-law-of-the-market/



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The Personal MBA cover

The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

More about Josh Kaufman →