The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

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What Is 'Qualification'? (Marketing)

Qualification is the process of determining whether or not a prospect is a good customer before they purchase from you.

Qualification helps to avoid wasting time and energy on customers that aren't a good fit.

Not every customer is a good customer. Customers that require more than what they are worth, aren't worth attracting in the first place.

Some businesses actively encourage their customers to purchase from the competition if they are not a good fit.

The more clearly you can define your ideal customer, the better you can screen out the customers that are not worth your effort, and the more you'll be able to focus on your best customers.

Questions About 'Qualification'


"The product that will not sell without advertising will not sell profitably with advertising."

Albert Lasker, former CEO of Lord & Thomas and pioneer of modern advertising


From Chapter 2:

Marketing


https://personalmba.com/qualification/



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The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

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