The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

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What Is A 'Point of Market Entry'?

A Point of Market Entry is the point where a potential customer becomes receptive to your offering. It's highly likely that you won't care about wheel chairs until you need one.

Certain markets have clearly defined entry and exit points, like diapers. Other markets are more imprecise.

It's best to find out when people are interested in hearing from you before you reach out in order to avoid wasting resources.

If you can get a prospective customer's attention as soon as they become interested in what you're offering, you become the standard by which competition will be evaluated.

It's important to discover where your probable purchasers start looking for information after crossing the interest threshold.

Questions About 'Point of Market Entry'


"There is nothing harder than the softness of indifference."

Juan Montalvo, essayist


From Chapter 2:

Marketing


https://personalmba.com/point-of-market-entry/



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The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

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