The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

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From The Personal MBA's List of the 99 Best Business Books...


Review: 'Driven' by Paul Lawrence & Nitin Nohria

Motivation is a critical topic to understand if you want to create offers that sell. Driven is an examination of the four core emotional drives that underlie all human behavior: acquisition, bonding, learning, and defending.

Lawrence and Nohria are business professors at Harvard University - an institution that has typically advanced the idea of Driven departs from this idea by explaining why people often behave irrationally - they are responding to a deeply-rooted drive that is part of our human biological inheritance.

In Driven, you'll learn why humans work to acquire possessions and status, develop close relationships with others, constantly seek information and new ideas, and aggressively protect what they perceive to be "theirs." With this knowledge, you'll have a firm understanding of the root causes of human behavior, as well as strategies to work with yourself - and other people - more effectively.


Special thanks to Todd Sattersten and Jack Covert for bringing my attention to this book.


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The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

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