The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

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From The Personal MBA's List of the 99 Best Business Books...


Review: 'Go It Alone' by Bruce Judson

Year after year, surveys show that "owning my own business" is a goal for over half of the working adult population. Despite that, very few people actually muster the courage to actually start a business.

That's a shame: starting and running a business can be much easier than you think.

The premise of Go It Alone is simple: you can create a profitable business all by yourself, without employees, loans, or venture capital funding. Even better, your new business doesn't have to be "small": with some smart thinking and advance planning, there's no limit to your potential profitability.

The major trend shift that makes this possible is technology: it's now possible to make use of business services that used to cost tens of thousands of dollars for a few dollars a month. Combined with the ability to hire outsourced help from all over the world in lieu of hiring employees, smart entrepreneurs can make more money, set their own schedule, and choose their own projects. Comparative Advantage works.

Go It Alone changed the way I run my business, and I refer to it constantly. If you've been wondering whether or not entrepreneurship is for you, read this book.


Buy 'Go It Alone' by Bruce Judson


Books purchased through this website support The Personal MBA's ongoing research.


Tip: you can read the entire book for free at BruceJudson.com, although I recommend picking up a physical copy for quick reference.



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The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

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