Master the Art of Business
A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.
From The Personal MBA's List of the 99 Best Business Books...
If you want to become a successful businessperson, you need to focus on serving others, develop a positive attitude, take responsibility for your life, and set goals. In Lead the Field, Earl Nightingale shares the ideas and mindset necessary to be successful in business and in life.
Earl Nightingale grew up in California during the Great Depression. His family was very poor, so Earl educated himself in his local library. His main area of concern was success: what makes people turn out the way they do, both in terms of their wealth and happiness?
After beginning his career in the US Marines during World War II, Earl was hired as a radio announcer, eventually becoming a popular daily broadcaster for CBS. His interest in personal development and audio eventually led him to establish the Nightingale-Conant Corporation, where he focused on recording the ideas and lessons about success he had collected since he was a boy.
Lead the Field is a practical a course on how to think like a successful businessperson. The stories Nightingale uses to make his points are simple, but the lessons he teaches in these recordings are essential and timeless. After listening, you can't help but go out and make something good happen.
I've listened to this audio program over ten times, and each time I learn something new from it. If you want to have a wise mentor show you the things you need to succeed in any business or career, pick up Lead the Field.
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Master the Art of Business
A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.