The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

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From The Personal MBA's List of the 99 Best Business Books...


Review: 'Marketing Metrics' by Paul Farris

Generating and closing leads is the lifeblood of every business, and measuring the results of your marketing activity is critical to your success. Marketing Metrics will help you understand your current business process and craft a set of metrics that will keep your attention on the most important issues facing your business.

Major topics include measuring customer perception, market share, competitive analysis, revenue, cost structure, profitability, awareness, trial, growth, repeat, cannibalization, brand equity, customer profitability, margin, market coverage, operations and logistics, price sensitivity, promotional activity, reach, frequency, and impressions.

In the immortal words of Peter Drucker, "what gets measured gets managed." Marketing Metrics will help you measure everything in your business that matters.


Special thanks to Personal MBA member Tyler Martin for recommending this book.


Buy 'Marketing Metrics' by Paul Farris


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The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

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