Master the Art of Business
A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.
From The Personal MBA's List of the 99 Best Business Books...
Review: 'On Writing Well' by William Zinsser
If you want to succeed in business, excellent writing skills are essential. In On Writing Well, Zinsser teaches you how to communicate with simplicity and clarity, the hallmarks of an effective writer.
“Managers at every level are prisoners of the notion that a simple style reflects a simple mind. Actually, a simple style is the result of hard work and hard thinking; a muddled style reflects a muddled thinker or a person too arrogant, or too dumb, or too lazy to organize his thoughts. Remember that what you write is often the only chance you’ll get to present yourself to someone whose business or money or good will you need. If what you write is ornate, or pompous, or fuzzy, that’s how you’ll be perceived. The reader has no other choice.”
With a dedicated chapter on writing for business, On Writing Well will teach you that big words, complicated sentences, and jargon decrease your ability to communicate your thoughts to the people reading your work. Once you know how to think about writing, you'll be amazed at how much your communication skills improve.
Buy 'On Writing Well' by William Zinsser
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Master the Art of Business
A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.
About Josh Kaufman
Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.
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