The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


From The Personal MBA's List of the 99 Best Business Books...


Review: 'Seeing What's Next' by Clayton Christensen et al

Clayton Christensen is famous for developing theories of why firms rise and fall in The Innovator’s Dilemma and The Innovator’s Solution. Seeing What's Next is a comprehensive compilation of the ideas presented in both of these landmark books, with a smattering of business history thrown in for good measure.

This book attempts to answer the question: “How will innovation change an industry, and what impact will this have on the firms I care about?” By building on a framework of three core theories of innovation, the authors develop a three-part process of predicting industry change: (1) identifying signals of change; (2) analyzing competitive battles; and (3) understanding strategic choices.

Predicting the future is notoriously difficult, but Seeing What's Next provides an approachable model for making the best decisions you can with the information you have at your disposal.


Buy 'Seeing What's Next' by Clayton Christensen et al


Books purchased through this website support The Personal MBA's ongoing research.



WANT TO BE NOTIFIED WHEN UPDATES ARE PUBLISHED? Subscribe to Josh Kaufman's email newsletter. You'll receive Personal MBA updates, Josh's award-winning research, and useful resources that will help you make more money, get more done, and have more fun. It's free!

The Personal MBA

Master the Art of Business

A world-class business education in a single volume. Learn the universal principles behind every successful business, then use these ideas to make more money, get more done, and have more fun in your life and work.

Buy the book:


About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

More about Josh Kaufman →